Showing posts with label fat-tired bikes. Show all posts
Showing posts with label fat-tired bikes. Show all posts

17 January 2020

Is Thin “In” Again?

When I first became a dedicated cyclist, about four decades ago, it could have shared a motto with the fashion industry: Thin is “in.”  Even touring bikes had tires, and were constructed from parts, that are positively svelte.

Cycling was also like fashion because thin and rich went together.  The most expensive bikes were thinner and lighter than the rest:  You could get a Schwinn baloon-tired bike for a song, or less.

All of that began to change with the introduction of frames made from large-diameter aluminum tubing—and mountain bikes.  Road racing bikes still had skinny tires, but the development of mountain bikes showed many people the practicality of wider tires.

About a decade ago, “fat tire,” or simply “fat”bikes appeared.  They looked like downhill mountain bikes on steroids.  While they first became popular as “snow” bikes or the two-wheeled equivalents of Hummers.  I’ve seen some here in New York, though none in hipster or affluent neighborhoods.  And I have seen fewer of them over the past few years.
Image result for fat bike



It seems that I’ve been witnessing a larger trend, according to Jeff Barber in Singletrack. Apparently, the fat-bike trend reached its peak around 2015, at least if we judge it by the number of models offered by manufacturers.  According to Barber’s article, half as many models are available this year, and a few companies have stopped making them.

One thing I have noticed is that here in New York City, the popularity of fat bikes seems to have fallen off as motorized   and electric bikes have become more common.  Just as I don’t recall seeing fat bikes in Greenpoint or other self-consciously hip precincts, I don’t see residents of such neighborhoods on e- or motorized bikes.  In such places, if you see someone on a bike with an electric or mechanical
assist, he (yes, he’s almost invariably male—and an immigrant) is probably delivering dinner to someone who doesn’t ride an e-bike, but might ride a “fixie” to the N.Y. Waterways ferry.

I wonder whether the fall of the fat tire correlates with the rise of ebikes in other parts of the country. Or is thin “in” again?

06 June 2018

If You Get A Bike Named After You....

I suppose most of us want to be immortalized.  The problem is that, if we are, we probably don't have a say in why or how someone is perpetuating our memory.

So it is with the newest Trek model.  Now, I could understand why the company wouldn't name any of its products after Lance.  Yes, he's alive, but as we know, there are other reasons why a "Lance-strong" bike would be a public relations fiasco for the company.  I also see why they wouldn't want to name their bikes after any number of other cyclists--or celebrities-- living or dead.  


On the other hand, I can understand why Trek, or any other company, would name one of its wares after someone who never got anywhere near a bicycle.  I mean, there was even a whole bike brand--Hercules--named for a mythological hero.  The last person who actually believed in his existence died, probably, about two milennia before the first bicycle--however you define it--saw the light of day.  

Some Trek marketing genius probably figured that if bikes called Hercules could evoke images of that character's strength and fortitude, then a line of its bikes could surely trade on some other famous person's most notable physical trait--one that essentially became his metier.



And so we have Trek "Farley" bikes, named for the late comedian and actor Chris Farley.   His stock-in-trade was "fat guy" humor, which is not surprising given that he weighed about 400 pounds when he died in 1997.  Trek's new machines are--you guessed it--"fat" (i.e., fat-tire) bikes.  

Not surprisingly, his family is not happy about this.  They're not upset that he's still known as "the fat guy"--that will most likely remain his claim to fame--but that the company "misappropriated" his image.  According to a lawsuit the family filed, even though he turned his girth into his art, if you will, he "carefully guarded and policed his brand" and often rejected overtures from companies whom wanted to use it to sell their products.

Now, Trek might not be Apple or Microsoft, but I imagine they can hire some high-priced lawyers.  I am guessing they did:  Who else could challenge the lawsuit because it was filed in California, where Make Him Smile, the company his family formed to protect his rights and images is based.   That would subject the claim to California law.   Trek is trying to invalidate the family's claim by saying that it's invalid because Farley was a resident of Illinois, where he died of a drug overdose in Chicago.  

An irony of this case is that Trek could have named bikes after Farley for another, and possibly better (public-relations wise, anyway) reason:  He was born and raised in Madison, Wisconsin--about 30 miles from Trek's headquarters in The Badger State. 

Hmm...What if Trek decided to name its bikes for famous people from Wisconsin?  What would the Rod Blagojevich bike look like?