12 April 2025

Tariffs Against China, Via Norway

 The other day, I recounted some of the ways Trump’s tariffs, particularly the ones levied against China, could affect the US bicycle industry and community.  Some retailers, distributors, importers and even manufacturers have said the new taxes could “devastate” or even “destroy” the industry. Whether or not those predictions are too dire, there will be ripples or even tidal waves no one will have predicted.

Case in point:  On Tuesday Norwegian company Bike Finder announced it is pausing exports of its devices to the US.  According to the company, the decision was made “not out of necessity, but strategy.”

So why is a Norwegian company essentially boycotting the US over its trade war with China?  You guessed it: While the bike tracking devices, which fit into the handlebars, and the software in them, are designed and developed in Norway, they are manufactured in China.




Other bicycle accessories (especially electronics)—and bicycles—have similar stories behind them: they are created and marketed by companies in North America and Europe but fabricated in China.

11 April 2025

Does Trump Believe “Tariff” Is A Beautiful Word Because He Hates Bikes?

You know the world is not the one in which you grew up when beliefs that might’ve been dismissed as conspiracy theories only a few years ago actually seem like reasonable explanations of what’s going on.

To wit:  I can’t help but to think that Trump’s tariffs are intended, at least in part, to induce a worldwide economic depression so that he, Elon Musk and their cohorts can buy (through proxies in the case of Trump and other elected officials) stocks, real estate and other commodities at a fraction of their previous costs.  Some very wealthy people did exactly that in response to the market crashes of 1929, 1987 and 2008.

Also, Trump’s claim that he’s imposing tariffs to bring manufacturing back to the United States is, at best, a partial truth.  For one thing, it will take years, or even decades, to re-shore the fabrication of goods.  And, when (or if) industry “returns,” it won’t be in shuttered Detroit auto plants or Pittsburgh steel mills—if indeed they’re still standing.  Instead, new facilities—whether in those industries or others—will open up in the so-called “right to work” states, where unions are weak or nonexistent.  So, the jobs, which will be fewer In number because of automation, won’t offer the standard of living, health and other benefits or protections (in case, say, a worker is disabled because is working conditions) that workers enjoyed until about the 1970s.

In other words, the tariffs that are supposed to “Make America Great Again” will only make the wealthy wealthier and fewer in number but make everyone else poorer—and many of them more fearful and therefore willing to submit to onerous demands.



Oh, and nobody involved in the US bicycle industry thinks any good will come of those tariffs. The vast majority of bikes, e-bikes and anything related to them come from China and other countries that have been slapped with the largest tariffs. Of the 10 million or so bikes sold annually in the US, fewer than 500,000 (five percent) are even assembled in the US; virtually none are made entirely in the US. 

I recall that about thirty years ago, one of the mountain bike magazines tried to build an all-American bike. It was, of course, wildly expensive, as most of the parts were after-market items made by small companies (or even in someone’s garage). Even with a no-limit budget, an all-American mountain bike could not be built because, as I recall, no tires or inner tubes were (or are) made here. I imagine that at least some makers of the parts that went on that bike are no longer in business or were bought by bigger companies that are making the parts in—you guessed it—China or one of the other countries Trump is bullying.

On top of the situation I’ve described, many shops and distributors are sitting in inventory they bought after the COVID boom cleared out shelves and warehouses. Many consumers who wanted to buy during the pandemic, but couldn’t, waited. But when inventory finally arrived, they were no longer interested. So, in a cruel irony, after shops closed a few months into the pandemic because they couldn’t get inventory, others are now closing because they can’t get rid of it—or had to sell for less than what they paid.

The tariffs probably won’t affect the prices of what dealers already have. But it will most likely deter some from bringing in new bikes, helmets and the like, as consumers will be less interested in buying.

So..in keeping with the original premise of this post:  I don’t think I’m being a conspiracy theorist when I say, given his anti-bike rhetoric, Donald Trump had the bike industry in mind when he imposed tariffs—which he called “the most beautiful word in the dictionary “—that could potentially double the prices of bicycles, e-bikes and anything related to them. And he probably believes that by punishing cyclists, he’s rewarding the fossil fuel-related industries.

10 April 2025

100 Years Later, It Really Is Fine

 The remarkable thing about Shakespeare is that he really is very good, in spite of all of the people who say he is very good.

So opined Robert Graves. I could make a similar remark about something many of you have read:  The Great Gatsby really is a fine novel in spite of generations of teachers pounding just how fine it is into their students’ heads.

I winced when, a few years ago, I learned that the majority of my freshman and sophomore college students, when they were in high school, had to write an essay about the symbolism of the green light on Daisy’s dock, which Jay Gatsby sees from across the harbor. Before their parents—and, possibly, grandparents—were born, I had to write an essay on the same topic.  While I found it interesting—it was one of the first things that made me realize literary interpretation wasn’t just a pursuit for people with too much time on their hands—it probably “killed” the novel, and perhaps any interest in literature—for many other students.

So why am I talking about such things today when spring “classics” are in progress and there’s all sorts of important news in the world of cycling? Well, 100 years ago today, The Great Gatsby was published.




To me, it’s an appropriate time to invoke my “Howard Cosell Rule