Showing posts with label Gnargo. Show all posts
Showing posts with label Gnargo. Show all posts

26 October 2024

Going With A Gnarly Idea

 Here in New York City, the prototypical commuter/errand/“beater” bike has flat handlebars, a single fixed cog or freewheel and tires somewhat wider and thicker than those found on road bikes. Frames are usually finished in plain colors or could be raw steel or aluminum. So far, those bikes sound like the love children of Minimalists and Brutalists. But those drab machines might have neon-colored V-shaped rims, as if to assert themselves against asphalt and concrete. Other cities’ signature bikes are variations on what I have described—or on Dutch-style city bikes. 

In still other places—typically hillier—bikes with multi-gear hubs or derailleurs are more common. Such machines often are modified ‘90’s mountain bikes, which some argue is the best kind of utility bike.

That belief seems to be a guiding philosophy of Gnargo.  Minneapolis natives Elysia and Zach Springer moved to Bentonville, Arkansas shortly before the pandemic.  They were drawn by the city’s reputation as a mecca for mountain biking—they had been cycling advocates in their former hometown—and other outdoor activities. It also happens to be the headquarters of Wal-Mart which, Elysia jokes, “sponsored” their move with Zach’s new job in product development for the retail colossus.

They had two toddlers and wanted to integrate cycling into their lives away from the trails. To them, the ideal solution was a front-loading family cargo bike like they’d seen in Europe. They weren’t widely available at an affordable price in the ‘States, much less in Arkansas, so they decided to make one themselves.

The first design was “pretty bad,” Zach recalls. But after a few tries, they hit upon something that satisfied both of them. It began with an old steel mountain bike frame, which Zach modified and equipped with an electronic kit. 




Needless to say, it got a lot of attention when they rode it around town. People asked where they could get a vehicle like it—which, of course, they couldn’t. So began the Springers’ enterprise.




It will be really interesting to see whether Gnargo’s front-loading cargo bikes become the signature mode of transportation for any community. Such a place would have a very different bicycle culture from New York or Portland!


Photos by Betsy Welch for Outside magazine.