What made it so popular?
It probably didn’t hurt that two cyclists who won, between them, eight Tours de France and a bunch of other races, wore it.
Nor did its design: With its echoes of Mondrian, it still looks good nearly four decades later. A company that pioneered the kinds of pedals and helped to popularize the kinds of frames nearly all racers—and many wannabes—ride today used a similar design in its logo.
That company is Look. The jersey in question is that of the La Vie Claire team. I rode the jersey—and the pedals—in my youth.
I’m not surprised that the jersey is reproduced to this day. Nor does it provoke consternation in me that an illustrator would be inspired by it:
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