How does a city struggling to meet its climate goals--and with some of the worst air quality in the US--get people to commute by bicycle rather than by car?
Pay them. At least, two organizations in Denver are trying it out.
The Denver Streets Partnership and Denver's Office of Climate Action, Sustainability and Resiliency are teaming up to offer a "Bicycle Rewards Program."
Applications for the program are open until the end of this month, and it will run from March through June. Included in BPR are three options:
Mileage Reimbursement--Up to 85 participants will receive $1 per mile traveled by bicycle for transportation (not recreation). Participants can earn up to $200 per month.
Wrap-Around Support--Up to 15 participants will receive commuter training, four hours of personalized coaching and up to $500 for bike-related costs. In addition, participants can receive up to $200 upon completion of the program. Participants must use a bicycle for transportation at least once a week during during the pilot period.
Mileage Reimbursement+Wrap Around Support--Both options will be offered to 15 participants.
Participants must be 18 years or older and currently commuting mainly by car. The program will especially target "historically disinvested communities at risk of gentrification."
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