You may have heard of the Rapha Festive 500. It begins today and runs through New Year’s Eve. The “500” refers to the number of kilometers (310 miles) participants challenge themselves to ride—outdoors (no, rides on trainers and rollers don’t count).
Call me a cynic (or a grinch, since it’s Christmas), but I find it, shall we say, interesting that this challenge should be issued by Rapha, the overpriced lifestyle brand in bike-gear drag. (You didn’t think I’d pass up the opportunity for such a metaphor, did you?) At least, to my knowledge, there’s no rule that you have to wear one of their jerseys, tights or other vetements.
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