31 January 2025

QBP: DEI!

 Blame it on DEI (diversity, equity and inclusion) and the organization’s “woke” agenda.

At least, that’s what he-whom-I-will-not-name would do if he paid any attention to the bicycle industry.

I’m talking about Quality Bicycle Products which, as their name implies, supplies fine bikes, parts and accessories to retailers. They are known in the industry for their efforts to promote DEI, not only within their own ranks, but also the industry.

One example of the latter was their mechanics’ school, which offered scholarships to “women, trans, non-binary, non-conforming or intersex” US residents who worked in the industry.

Notice that I wrote of the school in the past tense:  It closed about a year and a half ago. Were he President, and had he paid attention to the bike industry, the Fake Tan Fūhrer (FTF) would have screamed, “DEI! Woke!”

 In reality, QBP’s decision to close its academy had, to some degree, to do with the “bust” that afflicted the industry after the “boom” early in the COVID-19 pandemic. Then again, other schools, like that of United Bicycle Institute, have had waiting lists. 

Why? Well, schools like UBI and Appalachian don’t limit their enrollment to people already employed in the industry. While some UBI and Appalachian students work in the business, others are young people or career-changers who want to work in the bike trade. Still others are home mechanics who simply want to improve their skills.

On the other hand, QBP’s policy meant that few mechanics, of whatever gender identity or expression, could attend. Few bike shops could or would pay the tuition (and lodging and travel expenses) to send their mechanics to school: Shop owners and mechanics usually train employees themselves and expect those employees to augment their knowledge with online resources. (In my day, we used books and manuals.) So, attendees tended to be either scholarship recipients or better-paid employees of bike-related companies—like QBP.




Speaking of whom:  QBP is laying off two percent of its workforce. That will be the company’s third reduction of staff numbers in just over two years. Of course, QBP isn’t the only bicycle-related concern to let go of employees (or close altogether) in the wake of the “crash” that followed the “sugar rush,” so to speak, of increased demand during the pandemic. But if FTF were watching:  “DEI! Woke agenda! Send the military to the border!”


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