Showing posts with label “ghost” sign. Show all posts
Showing posts with label “ghost” sign. Show all posts

16 May 2024

Ghost Ride

 As I ride around New York City, I sometimes see “ghosts.”

Now, before you assume that I’m going insane, I am—at least in the opinion of some people—already there. Seriously, though, among the “ghosts” I see are buildings that are vacant or being used for entirely different purposes than the ones for which they were intended.

Also, there are what Esther Crain, the author of Ephemeral New York (one of my favorite blogs) calls “ghost” signs.  They usually were painted on the sides of buildings to advertise some business or another.  As often as not, that establishment is long gone. I found an exception just a few blocks from my new apartment:





Tierney Auto Body works is still in the same location but the sign has to be at least 40 years old:  The lower part of the sign (not visible in the photo) gives the telephone number—without an area code. Until 1984, all five boroughs of New York City were covered by the 212 Area Code.  But as fax machines and, later, cell phones become more common, the 212 area code was running out of phone numbers and new area codes were added. It then became necessary to dial an area code when calling within New York City.

While riding the other day, I discovered another “ghost” sign that dates from around the same time, or earlier:





Prospect Hospital, its name barely visible at the top of the sign, closed in 1985. That sign, like the one for Tierney, gives a phone number without an area code.

Another thing I found interesting is the sign’s proclamation that “alcoholism is a treatable disease.” Although researchers and doctors had been saying as much since the 1930s (when, incidentally, Alcoholics Anonymous was founded) that idea started to displace, in public perception, the old notion that alcoholism is a moral failing during the 1960s.

Speaking of the 1960s:  By that time, artists and intellectuals who were associated with the later part of the Harlem Renaissance had moved to East Elmhurst and Jamaica in Queens or (as in the case of John Coltrane) to Long Island. But during the Renaissance, theaters for movies, plays, vaudeville and other kinds of shows and exhibits flourished in Harlem. The “ghost” of one “shadows” a building that now serves as a church on 145th Street:





So, if nothing else, my bike trips show that you don’t have to be Demi Moore, Patrick Swayze or Whoopi Goldberg to see “ghosts” during your ride!

26 July 2023

A Ghost In The Morning

After a perfect summer weekend, another heat wave has swept over this city.

 Now, those of you who live in places like western Texas or southern Arizona might chuckle when folks like me complain about the heat in New York. I’ll concede that we don’t know (at least not yet) what it’s like when your nighttime temperatures are like ours in the afternoon.  But our hot days come with humidity that turn our streets into saunas.

Anyway, knowing that we are heading for The Nineties (in Fahrenheit temperature and humidity), I went for a morning ride that took me back and forth between Queens and Brooklyn.  

 Street destruction (Why do they call it construction?) detoured me onto Hewes Street, one of the narrow, warrenlike thoroughfares in the part of this city that most closely resembles a pre-war stetl: the Hasidic part of Williamsburg, where it borders Bushwick.

One way you know a neighborhood is changing: You see “ghosts.” I can’t help but to imagine the lives that filled and voices that echo walls of bubbling, flaking bricks and shingles. But I also notice another kind of “ghost”:  a long-concealed sign or banner from a business that served as past residents whom current residents will never know.







“Ghost” signs like the one I saw today on Hewes Street have led me down a rabbit hole or two. What kinds of “beauty preparations” did Nutrine make or sell? Who used them, and what image of “beauty” were they trying to achieve.

That image, I imagine, might have burned as brightly and hazily as a heat-wave afternoon in the imaginations of those in whom it was inculcated it—and those who inculcated it.

29 May 2021

I’ll Keep It Charged For The Ghost

 Riding in New York City can, at times, feel like an archaeological expedition. Urban treks reveal artifacts of a city past, and one that is passing.  Sometimes I see “ghost” signs of long-gone businesses, political campaigns and products.  (One of my favorite non-cycling blogs, Ephemeral New York, has devoted several posts to them.)

Those signs also marked things that were once ubiquitous but have all but disappeared, at least in much of the developed world:





I spotted that sign on Van Dam Street, in an industrial area of Greenpoint, Brooklyn.  The phone was nowhere to be seen.  A truck driver who was munching on a sandwich waved to me.  I asked him whether there was a public phone anywhere in the vicinity.  He laughed. “Haven’t looked for one of those in years,” he said.

We wished each other a good afternoon.  “Be safe,” he avised me. “And keep your phone charged!”