I ride Continental tires on three of my six current bicycles. The German company's offerings have served me well: They aren't cheap, but I think they offer good value because of their ride qualities and durability.
Well, I've found another reason to ride Contis: They are now supporting Girls Riding Together.
Now, I'm for anyone or anything that gets and keeps more women and girls on bikes. But notice the capital letters: Girls Riding Together (GRiT) is an initiative of the National Interscholastic Cycling Association (NICA): an organization whose mission Continental will support as it provides material and financial support to GRiT.
In announcing this new partnership, Continental's Marketing Manager for Bicycle Tires said her company is "delighted to support NICA's mission of helping student-athletes discover the joys of cycling and mountain biking" and "making the sport accessible to all, no matter what their background or ability." In particular, she said, Continental will be "committed to the GRiT initiative" in its goal of "increasing female participation in the sport." One of NICA's stated goals is to boost female participation to 33 percent (from its current 20 percent) by 2023.
