Performance: The End Of An Era?

When I first became a dedicated cyclist, as a teenager, I discovered the mail-order catalogues.  They had all sorts of exotic bikes and parts, most of which I couldn't afford and weren't found in the local bike shops.  I pored over those catalogues the way other kids devoured comic books or teen magazines--or the way some young person in a remote village might indulge him or her self in magazines filled with images of the latest fashions from New York or Paris.

Before the '70's Bike Boom, there was Gene Porteusi's Cyclopedia, that printed cornucopia of, seemingly, all things bike-related.  He was one of the old-timers who kept the flame flickering during the Dark Ages of cycling in the US.  

Somehow I don't think much of anything changed in his catalogues during their history.  For most of his career, he was dealing with a small audience--few American adults were cycling during the quarter-century or so after World War II--and a limited selection of goods.  Actually, in the later years of Cyclopedia's run, he limited his selection:  He didn't offer any Japanese parts, not even a SunTour derailleur, even after people started to choose them for custom-built frames.

For making those wonderful V-series and Cyclone derailleurs, and other great stuff from the Land of the Rising Sun, widely available, much of the credit goes to the mail-order companies that launched in the wake of the Bike Boom.  I am thinking now of Bike Warehouse, which later became Bike Nashbar; Bikecology, renamed Supergo; and, possibly the 800-pound gorilla among them:  Performance Bike.

Well, it looks like Nashbar is the last catalogue standing.  Well, not exactly:  Nashbar still exists, but I reckon that hardly anybody shops from its catalogue anymore. For all I know, they might not even have a printed catalogue these days:  I'd guess that, save for their outlet store, all of their sales are on the web.

And the web, ironically, is one of the things that destroyed the other two.  Actually, Performance took over Supergo.  But now it looks like Performance is nigh:  Its parent company filed for bankruptcy protection last fall, and all of its retail stores will close next month.  In addition, over 100 staff members have been laid off at Performance's Chapel Hill, North Carolina headquarters.

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Although you could buy stuff from Performance's website, it never seemed to generate business in the same way that other retailers' websites did for them.  Plus, the web made it easier to order from overseas retailers when they offered better prices or the exchange rate was favorable. As an example, during the past few years, it's often been cheaper to buy Shimano components--Performance's bread-and-butter, if you will--from UK retailers like Ribble or Chain Reaction because, in addition to the favorable exchange rates, US customers benefited from not having to pay the value-added tax (VAT) levied on purchases made by native or European Union customers.

The coup de grace for Performance, though, might have been tariffs the Trump administration imposed last year on bikes, e-bikes and products related to them.  An already-reeling Performance was hit with higher overhead costs and, from what I've read, had no choice but to raise prices.  That, of course, would drive away an already-dwindling customer base that was attracted mainly by the company's low prices.

So, for better or worse, we may be witnessing the end of an era: the one of the mail-order catalogue, in the bicycle industry as well as in other businesses.   

Back When I Weighed Less, There Was Weyless!

Someone--I forget who--told me that you know you're middle-aged when you see all the young people wearing something and you remember the last time it was in fashion.   

Another definition I've heard for "middle age" is when young people wear what you wore in your youth and call it "retro" or "vintage".

And I started my gender transition just in time for my middle age!

I found myself thinking about such things when I came across this in an eBay listing:

The fact that they're water bottle cage clips alone earns them the label of "retro" or "vintage":  Most new bikes (and a lot of not-so-new ones) have bottle cage mounts brazed on, or otherwise integrated into, the frame; thus, most new cages are designed to be used with them.  The few new cages that are made for bikes that don't have built-in mounts are likely to have some sort of mounting system built into them, or come with straps.

When I first became a dedicated cyclist, some four decades ago, few frames--even at the highest quality and price levels--came with water bottle mounts.  Gradually, they began to appear on top-tier racing and touring bikes and trickled down to bikes in the lower price ranges.  Still, most cages--like the classic Specialites TA and REG models-- came with clamps, even if they were designed to be used with braze-ons.

The Weyless bottle cage, however, was designed to be used with the clips shown.  It did not fit on braze-on mounts.  Even though it was, even with its clamps, one of the lightest cages available (It claimed to be the lightest), it sank like a stone in the cycling marketplace of the late '70s.  That was just about the time high-level racing and touring bikes started to come with braze-ons. Within a few years, that feature would be found on bikes at all price levels.

But there's something else that makes those Weyless bottle clamps "retro." It's a trait shared with another Weyless part:

Yes, they both got that treatment called "drillium".  If you look at racing photos from that period, most bikes had drilled-out brake levers; sometimes chainrings and other parts also had holes in them.  Sometimes it looked silly, but I rather like the way it was done on the brake cable clip in the above photo:  The holes are bigger in the wider part of the clip, near the top, and taper down as the clip narrows toward the mounting screw.

I can remember when Velo Orange and other companies started to offer "drillium" parts about a decade or so ago. I couldn't help but to think back to my early days as a cyclist, when I so wanted one of those racing bikes with drilled-out Campagnolo parts!

Today, almost anyone who buys "drillium" parts or accessories--whether they're vintage or modern-production--is trying to achieve some sort of "retro" look.  The same can't be said, however, about everyone who bought something with the Weyless name on it.

How's that?, you ask.  Well, the company that made those Weyless bottle cages and clips--as well as some of the lightest seatposts, pedals and hubs ever produced--went out of business some time during the late '70's.  Depending on who you believe, its demise was a result of the '70's Bike Boom ending, founder Lester Tabb's shady business dealings or the warranty claims that resulted after it started a line of bike clothing made from wool that wasn't supposed to shrink--and, of course, it did.

I am guessing that the copyright on the name "Weyless" had expired when, during the '90's, Southern California-based mail-order (and, later, online) retailer Supergo used the name for their line of bikes and parts.  I never used any of them myself, but from what I've read and heard, they were made in the same factories, and to almost the same specs, as bikes, parts and accessories from better-known brands, at a lower price.   And most of the riders who used them seemed satisfied with them.

The funny thing is that most folks who bought Supergo's Weyless stuff had probably never heard of the earlier incarnation of the Weyless brand. That is because most of Supergo's Weyless offerings were for mountain biking, in which most of the riders were (and are) younger than those in road cycling.  Most of them weren't even born--or were drinking out of baby bottles rather than Weyless bottles--when the original Weyless parts and accessories were produced!

It's also likely that those young riders didn't know that Supergo, at the time the original Weyless brand was on the market, was known as Bikecology, one of the first large mail-order bike retailers spawned in the '70's Bike Boom!

Hmm...If I'd called this blog "Bikecology", I wonder how many readers would have gotten it.  Perhaps I could have had a contest and the first person to identify it would get some original Weyless part.  The only problem would have been that I didn't, and don't, have any!

Note:  Supergo was bought out by Performance (who else?) in 2003.