Seeing it snow again made me think of The Ice Storm. I liked it, but I also remember thinking how the clothes, hairstyles and the things people did (Wife-swapping. Key parties. EST.) were sooo '70's. I know: That decade included my puberty, adolescence and undergraduate years.
Now this is sooo '70's:
Not only is it from the '70's; it's English. No one in the USA today would get away with making an ad like that.
And nobody would get away with making a bike like the Lambert. Or, I should say, nobody would stay in business for even as long as Lambert did (just over a decade).
Not only did they try to mass-produce high-performance bikes in England, they tried to keep their prices reasonable, perhaps a bit low--even for that time. During the company's first few years, they made most of the components, as well as the brazed lugless cro-mo frame, in-house. The components were the bike's undoing: Most of them didn't hold up very well. Worst of all was the so-called "Death Fork," which was one of the first production forks to be made of aluminum. That piece was indicative of much else on the bike: It was a possibly-good idea that wasn't executed very well, mainly because no one knew how it needed to be executed.
They offered a 21-pound road bike, which was about as light as you could get at that time, for $149. They offered that same bike, plated with 24-karat gold for $279.
A price like that for gold? Now that's soo '70's.
Now this is sooo '70's:
Not only is it from the '70's; it's English. No one in the USA today would get away with making an ad like that.
And nobody would get away with making a bike like the Lambert. Or, I should say, nobody would stay in business for even as long as Lambert did (just over a decade).
Not only did they try to mass-produce high-performance bikes in England, they tried to keep their prices reasonable, perhaps a bit low--even for that time. During the company's first few years, they made most of the components, as well as the brazed lugless cro-mo frame, in-house. The components were the bike's undoing: Most of them didn't hold up very well. Worst of all was the so-called "Death Fork," which was one of the first production forks to be made of aluminum. That piece was indicative of much else on the bike: It was a possibly-good idea that wasn't executed very well, mainly because no one knew how it needed to be executed.
They offered a 21-pound road bike, which was about as light as you could get at that time, for $149. They offered that same bike, plated with 24-karat gold for $279.
A price like that for gold? Now that's soo '70's.
