What Entrepreneurs Can Learn From The Bicycle

What is the greatest threat the hat industry ever faced?

No, it wasn't the Reign of Terror.  

Since you are reading this blog, you may have already guessed that it was--the bicycle!

Believe it or not, in 1896, supposedly sane and rational businesspeople actually believed that the bicycle would bring an end to la fabrication des chapeaux. Apparently, cyclists were wearing cheaper caps and saving their more expensive headwear for special occasions--or doing without it altogether.  One irate hatter even proposed asking Congress to pass a law that would have required every cyclist to purchase at least two felt hats a year.

But the makers of cranial coverings weren't the only ones who feared for their livelihoods because of the newfangled two-wheelers.  Before the bicycle craze of the 1890s, men went for a shave and haircut on Saturday afternoons, in preparation for a night out.  "Now they go off on a bicycle and do not care whether they are shaved or not," lamented one barber.

(Imagine how he would react to today's young male denizens of Portland, Oregon and Williamsburg, Brooklyn!)

Shoemakers also complained they were losing business because people weren't walking.  Not surprisingly, cigar makers were in a panic:  Even in those days, before people knew about the health hazards of smoking, pedal pushers saw that cycling and stogies didn't go together very well.  Saloon owners said they were losing business because cyclists preferred other beverages to beer.  And, interestingly, booksellers complained that times were tough because people were riding instead of reading.

That last complaint seems really odd to me:  Cyclists, at least the ones I know, tend to read more than other people.  Perhaps things were different in 1896.

Moreover, I haven't seen that cycling keeps people from drinking beer.  Now, I can understand the panic of cigar makers:  I can't think of a single cyclist I've ever known who smoked them.  Then again, I've never known a lot of people who smoked cigars.  For the record, I've smoked two in my entire life, and don't plan on lighting another.

Jason Feifer, the Editor-in-Chief of Entrepreneur, talks about the "panic" I've described to make this point:  that change should be embraced rather than fought.  We may be experiencing another "golden age" of bicycling and, he explains, it presents all sorts of business opportunities, some in industries that have no apparent relation to cycling.  He draws parallels with other innovations that some companies should have embraced, but didn't--or did so when it was too late.  For example, he says, music companies should not have resisted streaming, any more than energy companies should have shied away from solar technology.

All you have to do is look at how many books about cycling and bike-themed beers are on the market to understand what he means!

P.S.:  A reproduction of the photo in this post hangs on my wall--next to my bicycles, of course!

5 Cyclists, From The Big Apple To The Capital--In 1928

If you've been following this blog for a while, you know that one of my passions, besides cycling, is history.  And you know that among my particular interests are the history of women and ethnic and racial minorities in cycling.

Well, I have just stumbled across an account of female African-American long-distance cyclists.   Never before had I heard or read any mention of it.  And were it not for the work of an enterprising PhD student, it probably would still be another forgotten episode of history.

Today Marya McQuirter is an historian at the Smithsonian Institution.  Two decades ago, she was doing research for her dissertation on the history of African-American women in Washington, DC in the first half of the twentieth century when she found these names: Marylou Jackson, Velva Jackson, Ethyl Miller, Leolya Nelson and Constance White.

Photograph by Addison Surlock.  Originally published in Baltimore Afro-American newspaper, 1928.  Courtesy of the Smithsonian Institution.

Learning about those women changed Ms. McQuirter's life.  She wanted to understand, as fully as possible, not only what they did, but what might have motivated them.  To do that, she took up cycling.  But being a cyclist wasn't just a role she played and abandoned once she finished her dissertation:  She took cycling classes with the Washington Area Bicycle Association.  Now she teaches those same classes as a Licensed Cycling Instructor certified and supported by the League of American Bicyclists.

What did learning about five women who might otherwise have been forgotten do to inspire Marya McQuirter to become such a dedicated cyclist?  They rode their bicycles from New York City to Washington, DC over three days.  Doing 400 kilometers (250 miles) over that span of time is certainly an accomplishment for just about any cyclist, of any age or background, at any time.  

But those intrepid women--who were African-American, as is Ms. McQuirter--took their ride over Easter weekend in 1928.  Yes, you read that right.

Now, those of us who are cyclists would probably think first about how their ride was made more difficult because of the less-advanced state of bicycles at that time, as well as road conditions (Sometimes there were no roads!)  and the lack of amenities in some areas.  If you know a bit about history, you might think about the fact that they were women:  Even though bicycles may have done more than anything else to liberate women, as Susan B. Anthony declared, the vast majority of long-distance cyclists were, and are, male.   The six-day races popular at that time were almost entirely a white male preserve, even some three decades after Major Taylor won cycling's World Championship.

According to Mc Quirter, though, one of the things that made their journey unique--and the women who undertook it so courageous--is that they were African-American women going from the North to the South.  

When they set out from the Big Apple, "the Great Migration" in the other direction had been in full swing for more than a decade.  Almost overnight, neighborhoods in New York, Chicago, Pittsburgh and other northern cities became havens for African-Americans fleeing the terror of the Ku Klux Klan and the oppression of Jim Crow laws in the Southern states.  And, at that time, Washington--the nation's capital, no less--was as segregated as Atlanta, Birmingham or any other Southern city you can name. (Many would argue that it is just as segregated now, half a century after the end of Jim Crow.)

According to McQuirter, the Fearless Five returned to New York by train.  Most likely, they would have taken the Baltimore and Ohio or the Pennsylvania Railroad.  On her Facebook page, McQuirter points out that, starting in 1897,  "Pennsy" allowed passengers to take their bikes on the train with them for free.  If only Amtrak had such a policy!

Swords And Ploughshares From Reynolds

Today is Veterans' Day here in the USA.   In other countries, today is Armistice Day.  

While I think veterans, especially those who are disabled, should never want for anything, I think this day--or Memorial Day--should not be a day to celebrate war with chest-thumping displays of nationalistic grandiosity.  (Nor should it be simply another orgy of shopping, as too many other "holidays" have become.)  Rather, I think such days should be occasions to remember who and what we've lost in wars, and ways we can prevent it.

That said, I'm going to talk about the contribution one of the most respected companies in cycling made to a war effort.

I wrote about said company in yesterday's blog post.  Specifically, I wrote about a frame tube set it produced for a few years--and one it made for decades.

That company, Reynolds, still makes some of the most esteemed tubing, which is used by some of the world's best bicycle builders.  My post focused on "708", which it made for a few years and was a descendant of its most iconic product:  531 tubing, which won 24 out of 25 Tours de France after World War II and was used to build high-quality bikes for just about every type of riding and rider for half a century.


As much as it pains me to say this, Reynolds 531 tubing, like many other advances in technology, resulted from military research and development. The company said as much.

Reynolds began manufacturing nails in Birmingham, England in 1841. It thrived in this business but its leaders saw the potential in bicycle fitments, especially after James Starley's "safety" bicycle (with two equally-sized wheels) helped to popularize cycling in the 1880s.  

Its reputation was burnished during the cycling boom of the 1890s, when Reynolds was one of the first companies to make seamless tubing and, not long after, patented the first butted tubing.  The latter development, of course, revolutionized bicycle design because making the ends of the tubes--where most of the stress concentrated--thicker, the walls could be made thinner toward the middle of the tube.  This resulted in frames that were lighter and more resilient than ones that had been made before.  To this day, high-quality frames made from steel, aluminum or titanium have butted tubes.


Reynolds double-butted tubing was such an advancement over other steel tubing available at the time that during World War I, the company was called upon to equip the armed forces.   Its first contracts were for military bicycles and motorcycles, but by 1916, Reynolds tubing was being used for aircraft used in the war.

Aeronautical engineering is, almost by definition, a quest for making things as light and strong as possible.  Those early airplanes had such thin wings and shells because, given the materials of the time, they had to be constructed that way in order for them to be light enough to loft into the air.  Engineers and designers soon realized that they couldn't make those parts thinner without running the risk that they would break apart at the slightest crosswind or impact.  So, the emphasis shifted toward making materials stronger.

That is how Reynolds, and other companies, began to experiment with alloys of steel.   It was known that adding certain elements to the metal strengthened it, which meant that less could be used to achieve the same strength.  By the 1930s, Reynolds upon a particularly good combination consisting of maganese, molybdenum and other elements, in a ratio of approximately five to three to one.  Now you know why it's called Reynolds 531.

During World War II, production of frame tubes was suspended, as Reynolds was once again called upon to make aircraft parts.  After the war ended, 531 production resumed and the "miracle metal" was used in aircraft components, race car chasis and, most famously, bicycles.

Perhaps I am being overly pessimistic in highlighting the fact that Reynolds' technologies had their root in war efforts.  I guess I could see it as an example of "beating swords into ploughshares." That makes it easier to enjoy the ride of my Mercians! 

Ou Sont Les Cyclistes Jeunes d'Antan?

Ou sont les neiges d'antan.

If you recognize that line, you've probably seen (or at least read) The Glass Menagerie.  As great an artist as he was, Tennessee Williams didn't write that line:  He took it from Ballade des dames du temps jadis (Ballad of the Ladies of Ancient Times), a poem Francois Villon wrote some four centuries earlier.

The line means "Where have the snows of yesteryear gone?"  Most of us, I believe, have asked some version or another of that question at least once in our lives:  perhaps when looking at an old photo album or yearbook, for instance.

Even if I have no connection to the subjects of an old image, I can't help but to wonder who they are and where they might be now.  

This photo was taken by John E. Scott and is dated 27 October 1954.  Posted on the website of the Alabama Department of Archives and History, it shows boys with bicycles they'd won in a contest which may have been sponsored by the Montgomery Examiner in Alabama.

Hmm...Not only do I wonder where those boys are, I wonder whether any of them are still riding today.  One can hope!

Firefighter Bicycle

There's a good chance you've seen a police officer patrolling his or her beat on a bicycle.  It's a common sight on college campuses as well as in dense urban areas with heavy traffic.  Bicycles can be ridden between buildings, down alleyways and in all sorts of venues too narrow for cars.  Even when few adults were cycling here in the US, constables on two wheels were not an unusual, if not a common, sight.

There is also a long history of postal delivery on bicycles, mainly for the same reasons officers patrol from the saddle.  Mail carriers on bikes aren't as common as cops pedaling on patrol, at least here in the US, but I understand they still pedal through "rain, snow, sleet and hail" in a few places.  And they are still pretty common in some other countries.

Speaking of history:  I've written a few posts about how bicycles have been used in the military.  As commenter Reese Matthews pointed out, bikes aren't particularly good fighting platforms.  In some situations, however, they are good for transport and reconnaissance, especially in terrain in which motor vehicles can't be used.  And, interestingly, the Vietnamese didn't actually ride their bicycles; rather, they used their two-wheelers "as pack animals" to transport equipment and other goods.

I mention all of these facts because of something I came across:

This firefighter bicycle was made by the Birmingham Small Arms Company in the early part of the 20th Century.  Naturally, the hose caught my eye.    The bike also had special accomodations for an axe and a siren.  And look at that headlight!

While it looks distinctive, I don't know how anybody rode it, especially with the "hump" in the top tube--not to mention what the bike must have weighed!  It's easy to see why bicycles have never had as much of a role in firefighting as they have had in conducting wars, patrolling streets and campuses and delivering mail.  Then again, the bicycle contributes to firefighting in a different way:  Many firefighters ride to keep themselves in shape--especially if they have injuries that prevent them from running--or simply for pleasure.  In particular, I have met many firefighters on charity rides, or other kinds of organized rides. 

They serve. And the bicycle helps them.

How Important Is The Bicycle To Women's History?

In a post I wrote three years ago, I relayed one of the most striking insights Susan B. Anthony offered:
   
    "Let me tell you what I think of bicycling.  It has done more to emancipate women than anything else in the world.  It gives women a feeling of freedom and self-reliance."

Yesterday, I came across this:

     "Advertisements, magazines and posters promoted the image of the New Woman, just as other forms of mass media would later exhibit images of the flapper, the housewife, the wartime worker, and the androgynous feminist.  The bicycle was the symbol of the New Woman's freedom outside the home, as she raced off with her friends--men or women--down city streets and into the countryside."

Obviously, that didn't come from Ms. Anthony.  It did, however, come from a source that's intersting, if not as much so as, and for different reasons from, the godmother of feminism as we know it.

The second quote is the only mention of the bicycle in The Social Sex:  A History of Female Friendships, by Marilyn Yalom with Theresa Donovan Brown.  Dr. Yalom is a former Professor of French and senior scholar at the Clayman Institute of Gender Research at Stanford University. Ms. Donovan Brown is a former speechwriter and ran a financial communications firm.

I strongly suspect that Dr. Yalom supplied most of the information and Ms. Donovan Brown did most of the writing.  After all, the section on women's friendships and the salons of 17th Century France contains ideas and insights that only someone who read the sources in the original could have gleaned.  And the prose flows freely--like, well, a good speech.

Therein lies both the book's strengths and flaws.  While Donovan Brown's prose flows freely, it often lacks depth.  While Yalom's research provides the reader with glimpses into the nature of the relationships described in the book, and shines a light onto documents that might otherwise have been lost, those documents (letters, stories, essays and novels) come almost entirely from women (and, in a few cases, men) from, or with connections to, the upper classes.  That, perhaps, is not Dr. Yalom's fault, as most women who weren't part of those classes were illiterate until the 19th Century and rarely went to college before World War II.

Still, the book is an engaging and, at times, interesting read.  It won't turn you into a scholar or an expert, but it's a good starting point for anyone who wants to read more about relationships or women's history.  Finally, there is something to be said for any piece of writing that reminds readers of the importance of the bicycle in changing women's lives, however brief and fleeting that reminder might be.

The Wright Day For A Couple Of Bike Mechanics

You probably know what happened on this date in 1903:  the Wright Brothers made the first controlled, powered and sustained heavier-than-air human flight in Kitty Hawk, North Carolina.

It's often said, inaccurately, that the flight the Brothers made that day was the "first" flight.  Actually, people had flown for centuries before that in gliders, hot-air balloons and other airborne vehicles.  But those flights were wholly dependent on the speed and direction of the wind; they had no other power source and therefore could be kept up only for very limited amounts of time.  Other would-be inventors tried to make airplanes or gliders with wings that flapped or could otherwise be made to propel or steer them.  Needless to say, they proved unsuccessful.

The real innovations in the Wright Brothers' plane were that its wings were fixed,  it was powered by something other than the wind and that controls (which the Brothers invented) regulated the course of the flight. 

That control--known as the three-axis control-- may have been the most important innovation of all:  It's still used on all fixed-wing aircraft, from crop dusters to the Boeing 787 Dreamliner and the Airbus A 380. It's the reason that every one of those planes can keep their equilibrium, a.k.a. balance, throughout a flight.  If an aircraft can't be balanced, it can't fly.

Now...Think of another vehicle that can't move forward unless it's balanced.

Since you're reading this blog, the bicycle is probably the first such vehicle that came to  mind.  So, it should come as no surprise that the Brothers were bicycle mechanics and, later, manufacturers.  They studied motion and balance using bicycles in their homemade wind tunnel. Knowing this shatters the common misperception that when Shimano and other bicycle parts manufacturers, as well as bicycle makers, were making "aerodynamic" equipment, they were following the lead of the aerospace industries.  In fact, as we have seen, the Wright Brothers and other inventors were studying the aerodynamics of the bicycle eight decades before Shimano or other companies paid heed.

So...The next time you see an aerodynamic bike or part, you can thank (or blame) Orville and Wilbur Wright.

The Attack That Deflated Balloon Tires

Seventy-four years ago today, the Japanese Imperial Navy launched a surprise attack on Pearl Harbor.  Well, it was a surprise to most people, but some who were "in the know" saw the United States and Japan edging toward war for months before the attack.

Winston Churchill could barely conceal his glee:  At last the Americans would join his fight against Japan's nominal allies, Germany and Italy.  Never before, and never since, have Americans been so willing to go to war against another country.

It's almost a cliché to say that the attack, and US involvement in the World War, would change almost everything about American society and culture.  As an example, it could be argued that the War had as much of a role as any other event in bringing about the Civil Rights movements of the 1950s and 1960s.  Black American soldiers could sit at any café or pub table in Europe, but were separated from fellow citizens lighter than themselves within their own armed forces, not to mention in schools and other public places in their home towns, cities and states. 

Also, the war turned the wave of blacks migrating from the south to the north into a tidal wave, changing the face of numerous communities all over the United States. Having large numbers of African Americans concentrated in urban neighborhoods would make it easier for leaders to organize marches and other kinds of protests than it had been when the same people were dispersed over miles of southern countryside.  (Remember, this was decades before the Internet and Facebook!)

Now, since this is a bike blog, I have to tell you how the attack on Pearl Harbor--and the War--changed cycling, at least in this country.  At the time, the average adult bicyle weighed 57 pounds (about 26 kilos).  The government decreed that those bikes would be made ten pounds lighter, and that production of children's bicycles would cease altogether for the duration.

The reason for this change was that bicycles were being used in the military, and a lighter bike is easier to transport and maneuver.  Also, it used less of the materials that were rationed during wartime.   Those restrictions, of course, made fewer bicycles available for civilians to buy, but those who were able to get them discovered that they liked the lighter bikes.  Manufacturers took notice and started to make bikes lighter still.

Further accelerating the change in American bicycles were the machines service members saw--and sometimes brought back from--the places in which they fought.  The majority of the bikes to come to our shores came from England, but a few others came from Continental European countries.  Those bikes--yes, even the English three-speed and French "ballon" bikes--were lighter than the "lightweight" models American manufacturers were making during the war.

Could it be that if Pearl Harbor hadn't been attacked, we might still be riding on those balloon-tired Schwinns, Columbias and Huffys?  Hmm....

(Note:  I mean no offense to any of you who still remember--or experienced--the tragedies of that day that "will live on in infamy"!)

 

Go Thou And Do Likewise

One of a child's first milestones is when he or she can walk without help.  For many (and, I assume, for everyone reading this blog), a subsequent milestone is riding a bicycle without anyone or anything to aid with balance.

For even the most agile of kids, learning to ride a bike involves a fall or two, and some bumps and bruises.  Kids recover from such things quickly; indeed, most forget the pain of those experiences.

When you get to a certain age, shall we say, wounds don't heal as quickly as they did when you were young.  (That is one reason why I gave up mountain biking in my mid-40s.)  The good news is that your sense of balance is almost certainly better than it was when you were a toddler, and your muscles and reflexes are conditioned in ways they weren't when you were a babe.

Still, it's hard for me to imagine what it's like to learn how to ride a bike at age 53.  It's especially difficult for me to envision a novitiate of that age learning to ride in the sorts of clothing "proper" ladies were expected to wear in public in 1892, not to mention on the kinds of bikes that were ridden at that time.

However, there is one woman who managed to do just what I've described.  She says that it took her three months of practicing fifteen minutes a day, and during that time, she took only one fall.

If you think that the woman I'm describing had a very determined will, you'd be right.  Those of you who've done a bit of reading in women's history--or about one of the most infamous periods of American history--know who she is:  Frances Willard.

To say she's one of the most interesting and enigmatic figures in history would be an understatement.  She's sometimes credited as a founder of feminism--at least in its earliest iteration--in this country. In a sense, that's true:  She believed that it was not only a woman's right, but also her destiny, to have equal citizenship with her husband.

Notice that I wrote "her husband" and not "a man."  You see, she believed that a woman's duty was still mainly domestic and that her work should be focused on the education of her children and the emotional and spiritual support of her husband. 

Because she believed that women had to "temper" their men, at the same time she was crusading for women's suffrage and other rights, she was a leader in a movement that would lead to the greatest failure in American law and social policy (aside, perhaps, from the War on Drugs).  That, of course, was the Eighteenth Amendment of the US Constitution, which was repealed by the Twenty-First Amendment thirteen years later.  It's more commonly known as Prohibition, and it was the culminating achievement of the Women's Christian Temperance Union, of which Willard was a leader.

Her almost-schizophrenic ideas about women's rights seems to have been an all-too-logical result of her own experience.  Growing up in rural Wisconsin, she raised livestock, chopped wood, broke horses and did all of the work men did in that environment--until she turned sixteen. 

The notion of Sweet Sixteen in the 1850's was to give a girl who just turned that age her first corset, hoopskirt and high heels.  In other words, she got the privileges of restricted breathing and hobbled walking.  She described the sadness she felt over being forced into the prescribed role for a Proper Young Victorian Lady, but somehow she managed to break off an engagement and never be married. 



One might think that anyone who could choose to live a life independent of the expectations of her place and time, and to help found two of America's most significant social movements (as misguided as one of them was), would have felt at least some degree of confidence about herself and her place in the world.  However, as she says in "Wheel of Fortune", her mother's death exacerbated the strains she was already feeling about her exhausting schedule of researching, writing, traveling, teaching and speaking--not to mention the conflict between her struggle for her own, and women's, independence and her struggle to live, to the degree she could, according to the expectations of her place and time.

It was while facing such a predicament that she realized the  "conquest" of the bicycle by someone like her, "who had so many comrades in the white-ribbon army" would be "influential."


She exhorted those "comrades" and other women: "Go thou and do likewise."

 

What If They Had Bicycles?

Some of us have cycled for so long, or done so much cycling, that we simply cannot imagine our lives without it.  So, it's hard to remember that, even though the bicycle has a longer history than most forms of transportation, it's still a recent invention.

Knowing that, I found myself wondering what some of the most important, wonderful and cataclysmic events in history, literature and art would have been like if bicycles had been available.

One of the first events that comes to mind is this:

Now I find it ironic that the culmination of the greatest technological advances of the time made the world stand still for a day. I know; I remember that day:  20 July 1969.  Everything, it seemed, was closed--and everywhere you looked, you could see the lumescent gray and silver shadows bobbing from television screens through windows.  Quite possibly more people heard this phrase--"One small step for a man, one giant leap for mankind"--at the moment it was uttered than heard any other phrase at the exact moment it was spoken. 

I was eleven years old at the time.  It was hard not to be mesmerized by those (literally) otherwordly images; even adults forgot whatever else they'd been doing so they could see an event that, until then, had been in the realm of fantasy.

Now I wonder:  How would history (not to mention the Space Program) been different if Neil Armstrong had a bicycle to ride in the low-gravity atmosphere of the moon. (If nothing else, there would have been no excuse for using carbon fiber!)  What if those lunar footprints had been, instead, tire tracks?

What if the battles of antiquity had been led by generals or muses on two wheels?

Or what if the people of Concord heard the cry  "The British Are Coming!" over the whirr of two wheels?

Wouldn't you love to see that on the next Tweed Ride?

Speaking of Tweed...Imagine how fashion could have changed if the bicycle had come along earlier in history:

Now she's definitely someone who could have benefitted from having a Mercian!