Showing posts with label conspicuous consumerism. Show all posts
Showing posts with label conspicuous consumerism. Show all posts

05 December 2020

They Walk In Carbon

I have never owned a carbon fiber bicycle--or even a component larger than a brake lever made from the material. I've ridden CF, and can appreciate its ride qualities.  Still, I'm not ready to plunk down my hard-earned money for it.

Some folks, though, simply must have it.  But they not only don't want to spring for it; they don't have the necessary funds (or credit lines).

Well, for such consumers, there's good news:  Specialized--one of the most-recognized names in the carbon fiber bike arena--has just introduced a machine that will sell for $999 in the US (999 GBP in the UK, which, at yesterday's exchange rate, translates to $1342.91).

The news gets even better:  The wheels, as well as the frame and fork, are made from carbon fiber.  So are the handlebars and stem.

 Now to the bad news:  If you were dreaming of a spot in the Tour, Giro or Vuelta, you won't be allowed to ride it on this bike:  It weighs only 2.1 kg (4.6 pounds). The Union Cyclisme International, the sport's international governing body, doesn't allow bikes lighter than 6.8 kg (14.991 pounds) in the races it sanctions.

But your kid might be able to ride it in a Tour, Giro or Vuelta for toddlers.  That is the intended market for this machine.  One reason why it's so light is that it doesn't have cranks, pedals, chain, derailleurs, shifters or brakes.  

It's a balance bike.  Yes, a carbon fiber balance bike, called the Hotwalk.



Here's my question:  Will buying this bike turn your kid into a champion--or an uber-consumer?