The Kids Aren't Riding: Why That Matters

Depending on where you live, you might think that this is a great time to be in the bicycle business.   More and more adults are pedaling to work and for fun.  And wherever you look, new bike shops are opening, the online business be damned.

At least, that is the picture you'd see in certain urban areas and, perhaps, some inner-ring suburbs.  And most of those adults you see riding are relatively young and well-educated.

It is among that demographic in areas like Boston, Portland, San Francisco and Seattle that one sees bicycle culture flourishing.  On the other hand, in areas where people are poorer, older and less educated, one sees few adult cyclists, and nearly all of them are male.  As often as not, they are riding machines "rescued" from basements and junk piles, and seem to be held together by duct tape.

Those older, poorer and less educated people aren't the ones who are driving the bike business.  They don't buy new bikes or even spend spend money to refurbish old ones, and they certainly aren't the ones buying hand-tooled leather-and-oak craft-beer bottle holders. If they go to bike shops, it's because their bikes have problems they can't fix themselves.

I am not conjecturing:  I see such riders on my way to work or any other time I venture out of Hipster Hook and into the outlying areas of my city.

Those folks are not fueling all of those bike cafes serving Marin Macciatos or Linus Lattes.  Nor is another group of people.  The reason is that the cohort I'm about to mention doesn't ride at all.  At least, fewer and fewer of them are.

I am talking about children and adolescents.  While sales of adult bicycles and accessories are on the rise, that of bikes and related items for kids is plummeting.  At least, that's what industry analysts are saying.  They are genuinely worried about the future of the children's bicycle industry.

Time was when bikes for kids were the "bread and butter" of most bike shops.  I can recall such a time:  Shops were busiest in the Spring, around the time the school year began and during the weeks leading up to Christmas.  In fact, shops often had "layaway" plans for kids' bikes, in which the buyer paid for the bike over a period of time.  It was sort of like a "Christmas Club" for bikes.  

(I remember having a Christmas Club when I was a child and adolescent.  Nearly all banks offered them.  If I recall correctly, I opened my first one for a dollar a week when I was about ten years old.  When I started delivering newspapers and other work, I increased the amount I saved.  Do banks still offer such accounts?)

Even though most shops have at least a couple of kids' bikes for sale, not many seem to be sold.  Instead, I reckon, most such bikes are sold in department stores.  In a way, I can understand the reasoning:  Most parents can only, or want to, pay as little as possible for a bike that the kid will outgrow in a couple of years, if not sooner.  And, since there are more single-kid households than there were when I was growing up (I have three siblings; we weren't seen as a large family), there's less of a chance the bike will be "passed down".  

Aside from changes in the family structure, there is another compelling reason why kid's bike sales are falling:  Fewer and fewer kids want new bikes for Christmas or other occasions.  Instead, they want electronic toys.   I would also imagine that other outdoor activities are becoming less popular with young people for this reason. 

Finally, I will offer an observation that might help to further explain the decline of the children's bicycle industry:  Today, many kids are discouraged or even forbidden from venturing outside by themselves, or even in the company of other kids.  These days, when I see kids under 14 or so on bikes, they are accompanied by adults.  The days of kids going out and exploring on two wheels seem to be over.

So why should readers of this blog care about the children's bicycle industry?  Well, we might be keeping the adult bicycle industry thriving.  But how often do we buy new bikes?  After a certain point, we don't buy a whole lot of accessories:  When we have what we need (and want), we tend to stop buying.  

Also, in a point I don't enjoy bringing up, none of us is going to be around forever.  So when we go to that great bike lane in the sky, who will take our place?  Will today's adolescents ditch their X-boxes (or whatever they play with now) and climb over two wheels?  We should hope so; so should the bike industry.

The New Station Wagon?

Whenever someone mentions "suburban family", my mind still conjures an image of a mother driving a station wagon full of kids.

At least, that was the sort of suburban family I saw--and my Brooklyn family became--when we moved to New Jersey right about the time I was hitting puberty (my first).  

These days, it seems that suburban families don't have as many kids.  (Actually, that's the case for families in most places in the US.)  Paradoxically, as family size has shrunk, motor vehicles have gotten larger:  Families that used to shuttle between school, the mall, kids' practices and home in station wagons are now getting around in SUVs.

Well, maybe not all of them.  

You can see more families like them on the Madsen Bike blog.  

I'm told those kids eat healthy snacks:

Note:  This is not an endorsement of Madsen bikes, as I know almost nothing about them.  I like the idea behind them, though!

Make Sure You Get Back In Time For Dinner!

Ever since I arrived in Palm Coast, we've had weather that is more akin to what one might experience in April or October on Long Island or New Jersey:  cloudy and cool, with no real threat of rain. However, torrential rain is forecast for early tomorrow morning, courtesy of a storm system that's moving across the Gulf of Mexico.  Areas to our south and west might have "severe" weather, which could include a tornado.  The weather forecasters say there's a smaller chance that weather could reach this part of Florida.

In addition, my mother planned to make a particularly rich dinner for tonight:  home-made cream of broccoli soup, roast beef au jus; baked potatoes; mushroom gravy made with some of the juice; and broccoli cooked in the oven with olive oil, garlic and Parmesan cheese and baked potatoes. I would need to burn a few calories, to say the least, in advance!

I woke up about an hour later than I'd planned. (OK, when I'm at my parents' house, I don't plan much of anything!) Although days here are about an hour longer than those in New York, there's still a fairly limited amount of time to ride. (The bike I'm riding doesn't have good lights.)  "Are you going to ride to St. Augustine today?", my father asked.  

It was already nearly 10:30.  In one way, my parents have "gone native":  they, like most people of a certain age in Florida, eat dinner at 5pm or thereabouts.  And you simply do not arrive late for dinner with an Italian (or Italian-American) family!

I would certainly have ample time to ride there and back, even on the rusting beach cruiser I ride whenever I'm here.  But I wouldn't have very much time to spend in the city, let alone to shop or stop for anything that looked interesting.

  

Still, I said, "Yes!"  My mother smiled.  The ride there and back is a "metric century".  She knows that if I'm going to do such a ride, all is normal--or, at least, I'm OK.

 

The ride was pleasant, if uneventful.  From the Hammock Dunes Bridge, I rode along the stretch of Route A1A north of the segment I rode yesterday.  Both parts skirt the Atlantic Ocean.  Yesterday's ride--which took me through Painters Hill, Flagler Beach and Ormond Beach to Daytona--rolled alongside sea oats and other flora and fauna that flickered atop sand dunes; today's trek zigged and zagged along inlets and bays.

On the way to St. Augustine, I pedaled into a steady brisk wind.  That meant, of course, the ride back took about half an hour less than the ride up.  Great, both ways.

Dinner was great!