Lime In The Queen City Of The Southern Tier

If you have ever wondered what La Belle Siffleuse did, take a listen:




I mention Alice Shaw, not because she might be one of the world's few whistling virtuosas or for making one of the earliest known sound recordings, but because she hails from the same town where a fellow named Samuel Langhorne Clemens is buried.

How did Mark Twain end up in the ground in Elmira, New York?  The short explanation is that his wife's family had a plot (which couldn't have made him too happy) in the city's Woodlawn Cemetery.

Other justly and unjustly famous people have come from self-proclaimed Queen City of the Southern Tier. In more recent years, this city hard by the Pennsylvania border has fallen on hard times:  It now has less than half of the population it had in 1950, when it was a center for both manufacturing--which declined in the region--and railroads, which declined and nearly died everywhere in the US.  As if those losses weren't bad enough, it's been said that the city never recovered from the flood of 1972, which decimated residential as well as industrial areas.

I mention the city's hardships, not to denigrate it, but to highlight something it has in common with other areas that have a service that's about to come to Elmira.

I'm talking about Lime Bikes, the dockless sharing service with green bikes you just can't miss.  This summer, I saw them along the Rockaway Peninsula--both in the popular beach areas and in Far Rockaway, a long-depressed area where high-rise public housing looms over rather forlorn (but still, in their own way, charming) bungalows.  I also saw Lime Bikes in Yonkers, which has its share of affluent neighborhoods that fit the stereotype of Westchester County but also areas like Getty Square, which locals have dubbed "Ghetto Square" because of crime and general seediness.

I know that Lime can be found in thriving upscale (or, at least, young and hip) communities in other parts of the US.  But it's interesting to see them in poorer areas more established share services like Citibike seem to shun.  Lime also is making inroads into college campuses which, like the neighborhoods I've mentioned, are full of people who don't have a lot of disposable income. 

Slasher(s) Targeting Bikes In Seattle

If you ride a bike from a bike-share program, you might want to check it out--especially if that bike is from one of the dockless share companies like LimeBike or Ofo.

An 18-year-old man in Seattle learned that the hard way.  The other night, he was riding a Lime bike near University Bridge when the brakes failed.  He crashed into a tree and landed in a hospital.

Shortly after the incident, a news crew from local station KOMO went to the scene. There, they found a Lime bike with its brake cables slashed.  Reporter Gabe Cohen said that on that day, he found four Lime bikes with their brakes slashed or ripped out entirely.

That is a particular problem in Seattle, according to Garrett Berkey.  "There are some big hills," says the Recycled Bicycles employee.  "You want to be sure you can stop safely" before riding a share bike, he adds.

Seattle police say that Tuesday's incident is just the latest in a series of brake slashings this summer. LimeBike says, however, that less than one percent of its Seattle fleet has been vandalized.  The company's phone app also allows users to flag a potentially dangerous bicycle, which is immediately deactivated. Or, you can call 1-888-LIME-345 if you see a problem.

It seems that lately, for whatever reasons, cyclists have been the targets of road rage and other kinds of hostility because some motorists believe we are taking "their" lanes and parking spaces.  I have to wonder, though, whether the person(s) who disabled the brakes on the LimeBikes were targeting cyclists or the bikes themselves.  Dockless share systems have drawn ire in other cities because users can leave their bikes anywhere when they're finished, which has led to complaints about bikes left on sidewalks and other public areas. 

The Future, For Now? Am I Responsible For It?

I'll take credit--but not blame.

No, I'm not channeling El Cheeto Grande.  Rather, I am here now to tell you that a line I tossed off in an earlier post has become a reality--better (or worse) yet, a business plan.

Last year I wrote about the then-new dockless bike share programs making their debut in China.  They have since appeared in European and North American locales:  In fact, there's talk of bringing such services to the Bronx and other parts of New York City not presently served by Citibike.

I called those dockless programs, which allow anyone with the company's app on his or her smart phone to pick up or leave a bicycle, "Uber for bicycles."

Now--you guessed it--Uber is getting into the bike share business.  I am not surprised, really:  If the future is in driverless cars (the Force forbid!) or fewer or no cars, it makes perfect sense for the company to look at other forms of transportation.

Uber is doing something to many other companies failed to do:  look at the industry, not the business, of which they are a part.  Some business writer, I forget whom, said the real reason why the New York Central and Pennsylvania Railroads--at their peak, the world's two largest corporations-- are in the dustbin of history (Funny, isn't it, to quote Marx when talking about business?) is that they didn't realize that they were not just in the railroad business--which was dying in the US--but in the transportation industry.  So, by the time they merged, it was too late to save either of them.

One of the better analogies I can think of in the bicycle world is Schwinn.  They failed to see their role in the bicycle industry, which changed dramatically.  That is why the company started by Ignaz Schwinn in the 1890s didn't start making (or even offering) BMX or mountain bikes until other bike makers, some of them newcomers, had already taken hold of those markets.  The company's management seemed to think that its industry consisted of making and selling people the bikes their parents and grandparents bought--the only difference being that it added derailleurs and skinnier tires to the two-wheeled tanks they'd been making.  

Which reminds me:  For all of the Varsities and Continentals they sold during the '70's Bike Boom, they really missed the boat when, a couple of years in, college students and other young adults started to demand lighter bikes, like the ones offered by European and Japanese makers.  

At that time, the only really lightweight bicycles Schwinn offered were the Paramount and, depending on how you define "lightweight", the Sports Tourer.  The  former was beyond the means of most young people, while the latter was indistinguishable, appearance-wise, from the company's flash-welded bikes.By the time Schwinn started to offer the Japanese-made LeTour and Voyageur, in 1974, the Bike Boom had already crested and people who wanted lighter bikes had already bought Nishikis, Fujis, Motobecanes and Raleighs.

Anyway, it seems like Uber is not falling into the same trap as Schwinn or the railroads.  They are debuting their new share program in Berlin, Germany and, I am sure, will expand into other places.  With the popularity of dockless share programs and the company's name recognition, it seems like Uber has an unbeatable combination--for now.

It'd be nice if they give me credit, though--although it would be nice to be compensated at least as well as someone who created one of the world's most recognized logos.