Cyclists Are Good For Business. But How?

Is bike-friendliness good for business?

Two researchers at Portland State University are trying to answer that question.

More precisely, Jenny Liu, an assistant professor at the University's Toulan School of Urban Studies and Planning, and Jennifer Dill, director of a research institute at the University, are leading a study of how street improvement for bicycle and pedestrian mobility affects retailers and other businesses.

The first phase of the study, which explores data sources and methodologies, will include Portland, San Francisco and Denver.  A second phase will include Minneapolis, Pittsburgh, Indianapolis, Memphis and Washington, DC.  While previous studies show that the street improvements Lui and Dill plan to study have no impact or a positive effect on retail vitality, there was, according to Liu, "a lack of rigorous and systematic methodology" that "can produce consistent, replicable and applicable results."  What she and Dill hope is to provide policymakers and planners solid research and a practical foundation as they consider multi-modal transportation networks.

But, they say, they aren't looking to make only sweeping generalizations about how to make cities more "bike-" or "pedestrian-friendly."  Instead, they want to build on other research that addresses different components of the economic and business effects of non-motorized transport.  Among other things, they want to find out how spending differs between cyclists, pedestrians, mass transit users and drivers.  Such information could help, not only in making decisions about what types of infrastructure to build, but in helping stores, restaurants and other kinds of businesses to decide, say, whether and where to build parking facilities, where to place entrances and even on what goods or services they might offer.

This Isn't What We Mean By Track Riding

I admit that I grumble when a railroad crossing gate drops in front of me.  I guess I should be happy that such guards exist, though:



Surprisingly, that near-fatal encounter took place in Geleen---in the Netherlands, where we might expect such a crossing to be guarded, and a cyclist to know better.

Now I'm going to lecture you, dear reader:  Be careful at railroad crossings.  I admit, I'm saying so for selfish reasons:  I want you to come back and read this blog again.  Really, though, I don't like to see cyclists turned to road kill (track kill)?

He Played In Peoria--And The World

If you had any doubts that I spent much of my youth reading the wrong kinds of books, I will dispel them now.

Horatio Alger is one of those writers who, it seems, everyone has heard of but no one (at least no one living today) has read.  Although "Horatio Alger story" has become, justifiably, a synonym for "rags-to-riches tale", some of his works are interesting, if not for the quality of the writing, then for the window it offers into the customs and mores of his time.

For example, the phrase "Will it play in Peoria?" had its origin in Five Hundred Dollars, or, Jacob Marlowe's Secret, Alger's 1890 novel.  In it, a group of actors on tour say, "We shall be playing in Peoria" and "We shall play at Peoria."  This meant they were going to play, not only in the north-central Illinois city, but in front of a prototypical American audience.  

Alger's novel came out just as vaudeville was becoming popular in the US.   Travelling vaudevillians appropriated Alger's phrase and, when they used it, meant that they were on the road to success--which, in turn, gave rise to the phrase "Will it play in Peoria?"

Does this mean that Peoria audiences are really tough?  Or does it mean that because it's so representative of "middle America" (whatever that means today) that if it can "play in Peoria", it can play anywhere?

I would tend to believe the latter--or, at least, that it would have been the case in Alger's and the vaudevillians' time.  And vaudevillians weren't the only ones who could gauge their chances of success by how they "played in Peoria."  

Lake View Park--now the site of the Komatsu plant--was once an important, if not the major, stop on the American bicycle racing circuit.  Its half-mile track made and broke cycling careers in the 1890s, the heyday of American bike racing.

One of the folks who became a star in Lake View did so by defeating Tom Butler.  Although only cycling historians know his name today, the rider who defeated him has not been forgotten, for a variety of reasons.

That cyclist "put up a lot of numbers that would be hard to achieve today on a modern bike," according to Tim Beeney.  The Bike Peoria board member and longtime advocate added that this cyclist was "one of the highest-paid in the world at the time he competed."  And, like the ambitious vaudevillians of history as well as Alger's novel, this cyclist found fame throughout America, and the world, after his exploits in Peoria.

The cyclist in question is none other than Marshall "Major" Taylor.  The only athletes I've seen in my lifetime who may have dominated their sports in their time to the degree that Taylor did in his were Eddy Mercx, Martina Navratilova, Wayne Gretzky, Michael Jordan and Serena Williams.

One thing that makes Taylor's accomplishments all the more impressive is the obstacles he faced.  Sometimes he would come to an American city and not be allowed to eat in a restaurant, stay in a hotel--or even to compete in the race that was the reason for his coming to that city! He faced hostility, not only from spectators, but also from fellow racers, who believed that he should not be allowed to compete in--let alone dominate--"their" sport.  He wasn't even allowed to join the League of American Wheelmen!

(I think now of the hate mail and even death threats Henry Aaron received in the 1970s when he was in pursuit of Babe Ruth's career home run record.  He still gets them. I also recall how, when Mark McGwire and Sammy Sosa were on track to break the single-season home run record, many people wanted McGwire to finish with the new record.)

More than a century after his victories--and 85 years after his death--it seems that Major Taylor is getting some renewed recognition.  This past Saturday, Peoria-area bicycle clubs paid homage to him 140 years after his birth.  And, earlier this year, cognac maker Hennessy had a TV ad featuring Major.



That ad campaign makes perfect sense when you realize that he was most revered in France, where he went to race in the early 1900s--after he played in Peoria.

And, I suppose you could say he was a sort of Horatio Alger story in that he grew up poor but became very wealthy from his cycling.  Unfortunately, his story didn't have a Horatio Alger ending:  After a series of bad business investments, he died penniless.  

Still, though, he played--and made it, at least for a time--in Peoria, and the world.