Mid-Life Cycling

Mid-Life Cycling

11 March 2015

A Cycling Catalogue Becomes A Software Company

I may not ever need their services.  But if I do, I'll be sure to call them, just because of their name.

I'm talking about an outfit called Cycling '74. Their home page describes them as "a full kit of creative tools for sound, graphics, music and interactivity in a visual environment."

Hmm...It sounds like a few bicycle races I've been to. 





Headquartered in San Francisco (where else?), Cycling '74 was founded in 1997 by David Zicarelli to serve as the distributor for his various collections of software. 

According to the company's website, he took the name from a 1974 bicycle catalogue that contained many of the images used on the company's original website.











He could have done much worse:  1974 was an interesting year in cycling.  It was probably the apex of the Bike Boom in America.  Eddy Mercx won the last of his five Tour de France titles.  The World Championships were held for the first time in North America--in Montreal, to be exact.  And SunTour, Campagnolo and other component makers would make significant changes to their lineups.

Most important, I think, is that the iconic images of the Bike Boom--the bikes, the riders and the rides--seem to come from that year, or thereabouts.  When people think of a "Bike Boom bike", images of that year's  Fuji S-10S, Raleigh Grand Prix or Super Course, Motobecane Mirage and Schwinn LeTour, among others, come to mind.

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