One thing I notice while cycling is that signs and billboards don't always convey the intended messages.
I saw an example last week, as I crossed the Northern Boulevard Bridge into Flushing:
Is this billboard telling us that if Morgan & Morgan wins your case, all they want is for you to pay? I mean, I could understand if they feel that way: I've felt the same way about jobs I've done.
Or should they reverse the order of "Only" and "Pay?" Somehow I think that would entice more would-be clients: If the lawyer doesn't win, you don't pay.
One would think that in a firm of lawyers, at least one of them would have thought about how they phrase their pitches.
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