WWMS: What Would Marshall Say?

 Marshall McLuhan famously said, “The medium is the message.” 

What would he have thought of this?:

I encountered it while riding down Driggs Avenue, one of the north-south thoroughfares of northern Brooklyn. The corner gifted with that message is South 2nd Street, just a couple of blocks from the bridge named for the neighborhood.

Given that Williamsburg, Brooklyn (at least the part north of the bridge) is the world’s capital of trust fund kids posing as hipsters, I have to wonder whether it’s one of their lame attempts at being “ironic.”