Did Drillium Hit A “Wall?”

 If you are a cyclist in, ahem, late midlife, you remember the “drillium” craze of the 1970s and early 1980s. Some component manufacturers offered “holey” stuff—usually chainrings (which sometimes looked quite nice, especially if they were black and the holes were silver) and other non-weight bearing parts. Most manufacturers, however, advised against customers drilling at home: They claimed that their parts were already as light as they could be without compromising safety.

The “drillium” craze also included fluting and slotting parts like brake levers, stems and seatposts.  Then there is this Zeus crankset, which I recently saw on Craigslist:

During the time this crankset was made, one of the ways Zeus tried to appeal to racers and weight weenies was by offering stuff that was “lighter than Campy.” (They were one of the first manufacturers to use titanium.) To me, this crankset represents the heights or depths, depending on your point of view, of “drillium,” just as some listeners will say that Pink Floyd’s “The Wall,” which came out at around the same time, highlights the best or worst things about progressive rock.

When Nobody Wanted Our Flags

If you are here in the US, you know that it is Flag Day.

Even if you aren't here, you've probably seen bikes--or, at least, bike parts and accessories--adorned with the Stars and Stripes.  Back in the days when CNC-machined aftermarket parts were all the rage, it seemed that they all had an image of Old Glory painted or emblazoned on them.  And one of SRAM's early mountain bike derailleurs was called the Betsy, in honor of the flag's creator:

And most of us, at one time or another, have had bikes, parts or accessories with an image of some flag or another on it.  I've owned Italian and French bikes that had little likenesses of their respective country's tricolore on them, and of course I've had handlebar plugs and such with those flags and others on them.  Interestingly, I can't find a Union Jack anywhere on my Mercians.  And I don't recall seeing a Rising Sun on my Miyata.  Oh well.

But there is another kind of flag I associate with bicycles.  When I first became a dedicated rider--late in the '70's Bike Boom, one could buy a triangular "safety flag", usually in bright orange, perched atop a plastic pole that attached to the rear axle or some other part of the bike.

I think they may have sold when they were first offered. But I never saw very many of them--and, usually, they were on recumbents, tandems or bike trailers.  It's hard to imagine a racer riding with one.

Someone, however, thought they were going to become the hot new bike accessory.  At least, that's what I thought when I went to work at American Youth Hostels.  Among my responsibilities was buying and inventorying bike equipment in the outdoor shop and mail-order service AYH ran from its headquarters, then located on Spring Street, near Sullivan Street.  Mostly, we sold panniers, handlebar bags and other bike luggage, racks, a few accessories (like pumps and fenders) and some commonly-replaced parts such as tires, tubes, chains, brake pads and cables.  We had a few components--mainly SunTour derailleurs and freewheels, which people often bought to replace their sick or broken Simplexes or Hurets, as well as a few high-end pieces such as SunTour Superbe brakes and Sugino triple cranksets.

Among the stock of bicycle equipment were boxes full of bike safety flags.  Turns out, there were about 1000 of those pennants, all told, all of them in the same corners of the store and stockroom where they'd been residing since the day they were delivered, nearly a decade earlier.

"Can you think of a way to sell them?"  That was one of the first questions David Reenburd, the manager, asked me.

"Sell them?".  I could just barely suppress a chuckle--and the impulse to say that my degree was in liberal arts, not marketing.

He explained that his boss wanted them sold.  Everyone else wanted to simply get rid of them, as they were taking up space. 

"Why don't we just give them away?", I wondered.

"He", meaning his boss, "said to sell."

"Did he say for how much?"  

I noticed that they had price tags of $7.95:  what they would have sold for (if indeed they had sold) a decade earlier.  David agreed we'd never get a price like that, but his boss wanted to get "as much as we can" for them.

"How about if we sell them for $1.00 with the purchase of anything else in the store?"

His eyes lit up.  And I thought that sooner or later they'd be running up the flag for me.

One week later, we had no takers.  So I came up with an idea that couldn't be carried out today.

In those days, bar codes for store merchandise weren't yet in use.  At least, they weren't in the AYH store.  So we entered the prices of items by hand in the register.    I realized that I could enter, say, a handlebar bag that cost $29.95 at $28.95 and enter $1.00 for the flag.  Then, if the customer questioned it, I could say that I "mistakenly" entered the wrong price and simply added the difference.  And they could take one of the flags.

A couple of days later, we still had no takers for the flags.  Even when I tried giving them to customers as "gifts" with their purchases, nobody wanted them.  

We even offered them to riders on the Five Boro Bike Tour--which, in those days, AYH sponsored.  Still no takers.  Perhaps I was hallucinating (from what, I don't know), but those orange safety flags were starting to look more like white "surrender" flags.

A few months later, AYH moved its facilites up the street, to a building on the corner of Crosby and Spring that today houses a Sur La Table store.   The boxes of flags got "lost" somewhere along the way! 

Did they send up a distress signal?  If they did, we never got it. 
 

In Memoriam: Jocelyn Lovell, Canada's First Cycling Star

The star was ascending.  Or so it seemed.

The time:  late 1970's-early 1980s.  The place:  North America. 

The '70's Bike Boom was over.  Some people discovered bicycle touring during the heady summer of Bikecentennial.  Not many stuck with it:  careers and families and such detoured them.  (Also, some had a "been there, done that" attitude after touring the country.)  And whatever awareness people might have developed about bike touring, or any type of cycling done by adults, didn't translate into a lifestyle of which cycling would be an integral part.  They continued to drive to work, school and for shopping and recreational activities.  They might take the bike for a spin in the park, but it was a novelty, much as taking a horseback ride during a vacation is for many people.

Still, there were some signs that the United States and Canada might one day join some of European countries and Japan among the elite cycling nations.  Nancy Burghart had dominated women's racing during the 1960's.  During the following decade, a new generation of American women would dominate the field to an even greater degree.  In fact, one could argue that Mary Jane ("Miji") Reoch, Sue Novara, Connie Carpenter and Rebecca Twigg turned the US into the first "superpower" of women's cycling.

Men's racing on this side of the Atlantic (and Pacific) was also improving by leaps and bounds, though they were pedaling through longer shadows cast by such riders as Anquetil, Mercx and Hinault.  Still, during the period in question, the world began to notice American male cyclists, especially after they took home seven medals, including three golds, in the 1984 Olympics:  the first time American men won any hardware since the 1912 games. (Connie Carpenter and Rebecca Twigg won the gold and silver, respectively, in the inaugural women's Olympic road race that year.)

Canada wasn't about to be left out of the picture.  In those same Olympic games, Steve Bauer took the silver medal in the men's road race, and Curt Harnett did the same in the 1 km time trial.  In the road race, someone you've probably heard of finished 33rd:  Louis Garneau.  Yes, the one with the line of bike clothing and helmets. 

Although Bauer's and Harnett's victories were sweet for our friends to the north, they highlighted the absence of another rider who, many believed, could have won, or at least challenged for, a medal:  Jocelyn Lovell.

Six years earlier, he'd won three gold medals at the Commonwealth Games.  Later that same year, captured the silver medal at the World Cycling championships. Those victories highlighted a career that saw him win medals in other Commonwealth as well as Pan American games, as well as numerous national titles, throughout the 1970s.  He also represented Canada in the 1968, 1972 and 1976 Olympics--the latter of which were held in Montreal. 

Lovell at the 1976 Olympics in Montreal

Like the United States, Canada boycotted the 1980 Summer Olympics, in protest of the then-Soviet Union's invasion of Afghanistan.  Thus Lovell didn't make the trip to Moscow, where the Games were held.  He turned 30 during the course of the games.   It seemed, then, that if Lovell were to ride in the 1984 Olympics, they would probably be his last.

But he never had that opportunity.  A year before the opening ceremony in Los Angeles Memorial Coliseum, tragedy befell Jocelyn Lovell. Late in the afternoon of 4 August 1983, he was out on one of his daily training rides near his Missisauga, Ontario home.  A pair of dump trucks approached him from behind as he crested a hill. The first swung around him.  The second ploughed over him.

That he wasn't killed was a miracle. However, from that moment onward, he would never move any part of his body below his shoulders, ever again. 

According to friends and acquaintances, he never accepted his fate.  He always said that one day, he'd be on a bike again.  He may well have said that on Friday, 3 June:  the day his battle ended, at age 65. 

Such an ending is particularly sad for someone who was noted for his souplesse:  his fluid form astride a bicycle.  Observers remarked that he and his bike simply seemed to belong together.  The terrible irony is that someone who had such physical grace would have to spend half of his life completely unable to use it.  He did, however, become an advocate for spinal cord research and other related causes.

Although relatively few in the US know about him, any of us who are cyclists and benefit in any way from the current interest in cycling owe him a debt of gratitude:  He helped to put our continent on the cycling map.  And he always kept his hope alive.  What is more American than that?

The Cosmos, By Zeus

Last year, "The Retrogrouch" wrote an excellent article about the Basque component (and bicycle) maker Zeus, which was based in Spain.  They began manufacturing in 1926--a decade before Campagnolo--and seem to have continued until the late 1980s, or possibly the early 1990s.

Zeus is interesting for a number of reasons. One is they made almost everything on their bicycles:  Apparently, only the tires, tubes and spokes were not made by them, or one of their subsidiaries.  Perhaps only Raleigh, at least before the Bike Boom and on their three-speed models, manufactured as much as, or more of, their bikes than Zeus did. ("Schwinn-Approved" components were made by other manufacturers, e.g., Weinmann and Dia-Compe brakes, and Huret and Shimano derailleurs.)

Another reason why Zeus is worth looking at is that, while they developed a reputation for copying the designs of other manufacturers, they added their own touches and enhancements.  For example, their centerpull brakes were patterned after Weinmanns but were made with tighter clearances, tire guides (like the ones found on high-end sidepull brakes of the time), recessed allen bolts in the pivots--and a nicer finish.  And other components, such as the cranksets and derailleurs, used their Campagnolo counterparts as their starting points but departed in some details that didn't change their function but gave them character--and, often, made them lighter.  And perhaps no components more conspicuously exemplified the "drillium" trend of the 1970s than the "2000" line of components.

The funny thing is that the more Zeus came up with their own designs --they accumulated over 100 patents in their history-- the more they were criticized as "Campy copies".  Or so it seemed.

Even more ironically, those who made such criticisms probably never saw the Zeus part that was, perhaps, the nearest clone of the Campagnolo part that inspired it.  Actually, most of those critics didn't even realize the part in question--and others of the "gruppo" of which it was a part-- were made by Zeus because they were sold under the name "Alfa".

(The Spanish language doesn't have "ph" and "gh" diagraphs, as we have in English.  That is why it's spelled "Alfa", not "Alpha".)

Now tell me this "Alfa" derailleur doesn't look like the first version of the Campagnolo Valentino Extra:

Zeus Alfa

Campagnolo Valentino extra, first version

About the only visible differences between the two are the toothed pulleys on the Alfa, and the finish on the pivot bolts and adjustment screws of each one (black on the Alfa, chrome on the Valentino).  I never tried the Alfa, but I imagine that it doesn't shift much, if at all, differently from the Valentino--which was unexceptional, even for its time.

At the end of my first paragraph, I said that Zeus seemed to have continued until the late '80's or early '90's.  I could not find any information on when they succumbed (If Nietzsche were Greek, would he have declared that Zeus is dead?), but I had long thought that it was in the early or mid-80s, not long after they produced the 2000 series, their most renowned components.  Yet, while trolling eBay, I came across this:

European derailleur makers began to copy Shimano and SunTour designs during the early and mid-1980s, when those Japanese companies' patents started to expire.  Now, for all I know, Zeus may have made the "Cosmos" derailleur before that, as Spain was notorious for its lax patent laws.  Then again, it may have been made for them by someone else, although Zeus wasn't known for contracting other manufacturers.

Whatever the case, I never saw a "Cosmos" derailleur before.  Perhaps they were not produced for very long, or were not exported to the US.  If nothing else, it--ironically enough--belies the stereotype of Zeus as a "Campy copier".

Forty Years Later--Bikecentennial, Punk Rock and Miji Reoch

Mention the year 1976 to most Americans, and they will think of their country's Bicentennial.

Mention that same year to most American cyclists--at least those of a certain age--and Bikecentennial will come to their minds.

Something else that became an important part of our lives is also about to turn 40 this year.

I'm not talking about punk rock.  (Whether you date it to the Ramones' release of their self-titled album in February or the debut of "New Rose" by The Damned that October, punk rock began in 1976.)  And I'm not talking about the founding of Apple or the debut of Big Red Gum or the Honda Accord--or, for that matter, the Laverne and Shirley series.

What I am referring to is the first race in Somerville.

But wait a minute, you say.  First of all, it's the Tour of Somerville, though it is in fact a race.  Second, it first ran in 1940.  Didn't it?

Well, yes--for half of the population.  For its first thirty-two editions (it was not held from 1943 until 1946 because of World War II), only men competed in what has been called "The Kentucky Derby of Cycling".  But in 1976, the Mildred Kugler Women's Open--named for the daughter of Somerville's first winner, a top competitor in her own right--ran for the first time.  Held on Memorial Day, the same day as the men's race, its list of competitors and winners reads like a who's who of women's cycling.  As an example, Sue Novara, one of the best of the generation of female racers  that put the sport "on the map" during the late 1970s and early 1980s, won the race four times.

The very first winner of the Women's Open is someone who, unless you are around my age or are immersed in cycling history, you probably haven't heard about.  But in her day, she--a few years older than Novara and Sue Young--was one of the riders who picked up the torch from those who kept bicycle racing in the US alive during its Dark Ages and became, not only a world-class racer, but later a coach to the generation of riders who included Young and Novara, as well as later riders like Rebecca Twigg and Connie Carpenter.

Mary Jane "Miji" Reoch first won the US National Road Race championship in 1971, at the age of 26. She would go on to win ten more national championships on the road and track before retiring from racing at the end of the decade.  She also led a contagion of American women cyclists on a tour of Europe, where they competed in, and won, still more events.

She also helped to shatter some prevalent myths about pregnancy and cycling.  While she was racing, most obstetricians--nearly all of whom were male--recommended that women stop cycling as soon as they knew they were pregnant.  Their advice was based on the notion, since discredited, that a woman would harm her fetus or baby if she continued to ride.

Well, Miji continued to ride all through her pregnancy.  In fact, she pedaled to the hospital where she delivered her baby!

Miji--almost nobody called her by her full name--managed to earn the respect and garner the affection of a generation of those who raced with and against her, as well as those she coached and fans of racing.   While coaching in Texas, she went for a training ride with one of her students on the morning of 11 September 1993.  She was riding behind that trainee to better study that student's position and technique on the bike when an out-of control motorist struck her from behind. 

That motorist--Mario Nambo Lara--was driving well over the 20mph speed limit on the wrong side of the road when he lost control.  Reports said that she flew more than 90 feet through the air before landing in White Rock Lake.  That night, she was pronounced dead at Doctors' Hospital in Dallas.  

The pickup truck Lara drove was later found, abandoned.  By then, Lara had fled to his native Mexico, where he was captured nearly three years later. It is believed that he was intoxicated on the day he crashed into, and killed, Miji.

The following year she was inducted into the US Cycling Hall of Fame.  Women's racing, as we know it, might not exist had it not been for her work.  And it's not hard to imagine how much more it could have advanced had Miji not met such an untimely and tragic death.  She'd be 70 years old now, but if she could cycle to her delivery room, it's not difficult imagine she'd be cycling and coaching now.

Letting The Air Out

Tubeless tires for bicycles have been available for about two decades.  I have never used them myself, but I understand how they are useful for some riders, particularly mountain bikers.  While most road cyclists' flats are the result of punctures from road debris, mountain bikers are more likely to incur pinch flats that result from riding tires at low pressures, which causes the tube to be squeezed between the ground and the rim. If I were to become an active mountain bike rider again, I just might try tubeless tires.

I once tried another product created with the aim of preventing flat tires. 

Imagine a (say, 27 inch or 700C) donut made from the kind of rubber used to make tire casings.  That "donut" is solid; it does not have a hollow core into which air can be pumped, let alone one that can accommodate a tube. 

As you can imagine, installing such a tire was not easy:  It didn't even have the "stretch" of a tight-fitting tubed tire with a particularly stiff bead.  (I thought it was difficult to put those old Specialized Turbo tires on Weinmann concave rims until I tried installing one of the solid tires I mentioned!)  Removing it wasn't easy, either. 

That tire--the Zeus LCM--was available for a few years from the late 1970's to the mid-1980's.  Frank, the proprietor of Highland Park (NJ) Cyclery, stocked a few only because a few customers wanted them.  He also kept a pair of wheels fitted with those tires so would-be customers could try them before committing.  During the time I was working at HPC, he allowed me to borrow them for a few of rides.

If I thought those tires were hard in my hands, they were even harder on the road. They felt like they were made of cement!  Believe it or not, I actually did a half-century, in addition to riding to and from work for a few days, on them.  Never before had I ridden so slowly and felt so banged-up after riding:  The Zeus tires lacked the buoyance of pneumatic tires.  I found myself wondering whether I had just experienced what riding on a "boneshaker" must have felt like!


By the way, those Zeus tires were made in the US and bore no relationship to the Basque/Spanish bicycle and bicycle component manufacturer. Ironically, the only items on Zeus bikes that weren't made by the company were--you guessed it--the tires (and, in the case of clinchers, tubes). 

Around the same time those Zeus tires were on the market, a few similar products were being made.  Also, at least one other company made and marketed a solid foam inner tube, and another made a closed-cell foam inner tube with a hollow core which, as Retrogrouch pointed out, was like a big elastomer.  They were even heavier, slower and harsher-riding than the Zeus donuts.

Those products apparently disappeared around the mid-to-late 1980s.  

Sometimes it seems that if an idea is silly, impractical or bad enough, its time will come, or come again.  (That could make Victor Hugo turn in his grave!)   So, would you be surprised to find out that someone is making closed-cell foam tire inserts  again?  For me, the only surprise is that one of the most respected tire makers--Hutchinson--is behind it.  They don't sell that insert alone, but as part of their "Serenity" tire, which is like one of their city tires (I forget the name of it ) with a tough casing. 

From the Tannus website

Knowing that, you also probably won't be surprised to know that another company--Tannus--is reviving the idea of the Zeus tire.  Like the Zeus, it's a fully-molded solid tire that come in an array of neon colors that would have sent even Valley Girls running and hiding.



As George Santayana said, those who ignore the past are doomed to repeat it.  The pneumatic tire is one of the most important inventions in the history of the human race, and certainly the most important bicycle-related inventions.  Without that chamber of air floating and cushioning the bike and its riders, the bicycle, most likely, still couldn't be faster than a horse, even with Eddy Mercx pedaling.

 

Before They Made Bikes: Cannondale

There are a few bike brands that even non-cyclists can name.  Here in the US, Schwinn is one of them.  Others include Raleigh, Peugeot, Motobecane and Fuji.  

Cannondale might also be included in that list.  I think they gained notice with the general public because when their bicycles were first introduced in 1983, they looked very different from the others.  While Klein may have been the first to make aluminum frames from large-diameter tubing, Cannondale made them a mass-market (relatively speaking, anyway) item.  To this day, those frames are the first thing most people associate with the name "Cannondale".

What most people, especially those younger than--ahem--a certain age, don't realize is that Cannondale was in business for more than a decade before they built their first bicycle.  Furthermore, even though the first product they ever made was bicycle-related, their early reputation was established as much on non-bike equipment as on accessories for two-wheelers.

In the late 1960's, Joe Montgomery was a self-described "grunt" on Wall Street.  The experience, he later related, taught him how businesses work.  Always an avid outdoorsman, he saw a growing enthusiasm for hiking, camping and related activities--and foresaw the North American Bike Boom.  He knew he wanted to build bikes but didn't have the necessary capital.  So, when he started Cannondale (and named it, as nearly everyone knows by now, after a Connecticut train station) in 1971, he knew he had to develop and market a product that would distinguish his new enterprise as well as help him raise the money he'd need to build bikes.

Thus was the world's first bicycle-towed trailer--the Bugger--born.  One funny thing about it was that it predated, if unwittingly, the luggage that people roll through airport lobbies all over the world.  That's because the Bugger was, in essence, a big backpack on wheels.  Since it was mounted on an angle, it transferred all of the weight carried in it to its tires and didn't add to the weight of the bicycle.  I never owned one, but had opportunities to ride with one.  While it increased the turning radius, it didn't affect other aspects of the ride nearly as much as I expected.

The original Cannondale Bugger, 1972.

Sales took off and in spite (or, perhaps, because) of the connotations of its name, it sold well in the UK.  That allowed the new company to create other products for which they would be known.  They included panniers and handlebar bags with innovative designs and sturdy construction.  

Within a couple of years, Cannondale was also making backpacks, sleeping bags, parkas, and other items for camping, hiking, snowshoeing and other outdoor sports.  LL Bean sold them through their catalogue; one was as likely to find Cannondale products in ski shops as in bike shops. 

The "Trackwalker" is on the left.  Mine was black, with tan leather and red tabs.

During that time, I used several Cannondale products, in part because the shops in which I worked (as well as American Youth Hostels, where I also worked) carried them.  For at least a decade, my "Trackwalker" backpack was my go-to bag when I was off the bike--and sometimes on it.  With its black body, tan leather bottom and red "spider" zipper tabs, it had a very distinctive look.  Also, I wore one of their parkas through a number of seasons.  They, like their bike bags (I used one of their handlebar bags and seat bags on my first few bike tours) were well-constructed and practical.  

But my favorite Cannondale product of all time (Remember, I owned and rode two of their bicycles) was the glove they made--by hand, in Pennsylvania--during the 1980's.  I don't think I've come across another sport glove--or, for that matter, any glove--made from such high-quality materials and with such good workmanship.  It was like a Brooks saddle:  stiff at first, but once broken in, a perfect fit that would last for many years.  I wore mine until the crochet backings deteriorated--a long, long time after I first started wearing the gloves.

The best glove ever made--by far!

I wish I could find a pair of them--or something as good--now.  Back then, a pair of those gloves retailed for $25-30, which, it seems,  is what a "good" pair of gloves costs now. 

 I'm guessing that Cannondale couldn't continue to make them in Pennsylvania--or anywhere in the US--without raising the price significantly.  So production of those gloves was sent overseas.  Later, that of their bike apparel and accessories and, finally, their bikes followed.  Around the time Cannondale introduced their bicycles, they stopped making and selling backpacks, parkas and other non-bike-related gear.

(If you want to learn more about what Cannondale was doing before they started building bikes, check out this site.)

A Cycling Catalogue Becomes A Software Company

I may not ever need their services.  But if I do, I'll be sure to call them, just because of their name.

I'm talking about an outfit called Cycling '74. Their home page describes them as "a full kit of creative tools for sound, graphics, music and interactivity in a visual environment."

Hmm...It sounds like a few bicycle races I've been to. 

Headquartered in San Francisco (where else?), Cycling '74 was founded in 1997 by David Zicarelli to serve as the distributor for his various collections of software. 

According to the company's website, he took the name from a 1974 bicycle catalogue that contained many of the images used on the company's original website.

He could have done much worse:  1974 was an interesting year in cycling.  It was probably the apex of the Bike Boom in America.  Eddy Mercx won the last of his five Tour de France titles.  The World Championships were held for the first time in North America--in Montreal, to be exact.  And SunTour, Campagnolo and other component makers would make significant changes to their lineups.

Most important, I think, is that the iconic images of the Bike Boom--the bikes, the riders and the rides--seem to come from that year, or thereabouts.  When people think of a "Bike Boom bike", images of that year's  Fuji S-10S, Raleigh Grand Prix or Super Course, Motobecane Mirage and Schwinn LeTour, among others, come to mind.

Shifting

These days, shift levers are curved pieces of metal with cylinders at one end.  The shapes vary somewhat, and the ones attached to brake levers (e.g., Campagnolo Ergo and Shimano STI) are longer.  But, for the most part, they don't call attention to themselves. 

Probably the most elegant shifters ever made were the "teardrop" retrofriction levers Simplex made during the 1970's and '80's:

Next in my beauty contest are the Superbe Pro levers SunTour produced during the 1980's"

Some might say they look even better with the gum-rubber hoods SunTour offered for a time:

I'd probably want those hoods if I were going to install the levers on Vera, my British Racing Green Miss Mercian.

Campagnolo Record levers of that era also had a fairly understated design:

unless some bike maker decided to re-fashion them:

Now, some would argue that an Olmo of that era simply wouldn't be an Olmo without those shifters.  I wouldn't disagree, though I've never owned an Olmo.

I've never owned a Schwinn Sting-Ray, either.  That's probably a good thing, considering the shifter that came with it:

I can't help but to wonder whether it has something to do with the decline in birth rates.   Supposedly, the shifter "clicked" or "indexed".  It's hard to imagine how that was accomplished with the derailleur that came with the bike:  a Schwinn-branded ("Schwinn Approved") Huret Allvit.

In a way, though, I can understand why that shifter was used on Sting-Rays:  the bike's designer was invoking the spirit (or something) of "muscle cars" from that time.  I guess some kid could push or pull that lever and imagine himself on the track at Daytona or something.

But there's no such excuse for this lever, which was made for adult bikes:

If you think somebody cannibalized a Simplex "Prestige" derailleur and glued parts of it to the tops of these lever, you'd be right--sort of. After all, these levers were made by Simplex around the same time they were making all-plastic derailleurs.

And then there are these levers that dare not speak their name:

The "333" on the sticker means that Shimano made them, probably during the 1960's or early 1970's.  SunTour's components were sub-branded "888".  How these companies came up with those numerical designations, I don't know.

One way you can tell it's from that period is the red adjuster knobs and trim.  Both Shimano and SunTour--as well as a couple of other less well-known Japanese manufacturers--made derailleurs and other components with red trim or even small parts. That practice seems to have lasted only a few years, and no one seems to know what inspired it.  The "rising sun" of the Japanese flag, perhaps.

I wonder whether it will work with Campagnolo cassettes. ;-)