This Isn't Why They Bought Their Volvos

Why don't I want to spend five figures (even if I could afford to) on a carbon fiber bike?

I'll give you the same answer that many other longtime bicycle enthusiasts would give:  It's plastic!

All right, I know it's not as simple as that.  Carbon fiber tubing consists of carbon strands molded together with resin, i.e., plastic.  As such, it's stronger than plastic alone, though I still have to wonder just how much use--or abuse--a CF frame can take.

Also, I came into cycling when it was touted as environmentally conscious and friendly.  Making carbon fiber is certainly neither:  Like all plastics, it's made from fossil fuels.  And, if crashed or otherwise broken, it will sit in landfills longer than a trashed steel or even aluminum frame will.

To be fair, though, CF is an advancement over regular plastic.  That (at least to my knowledge) no one has tried to make a plastic bike in at least three decades is testament to that fact.

My becoming a dedicated cyclist more or less coincided with the '70's North American Bike Boom.  That is when large numbers of Americans discovered bikes with derailleurs.  Even the cheapest and heaviest of them were lighter than the balloon-tired bombers or even the three-speed "English racers" most people had grown up with.  

Those ten-speeds not only showed Americans that there were lighter bikes than the ones they rode when they were kids; they also gave people (some, anyway) that bikes could be lighter.  Also, I think that racers of that time started to obsess about weight in ways their predecessors didn't because they felt that they couldn't refine (at least for the purposes of cycling) their bodies much further than they already had.  

This was also at a time before "scientific" training became the norm:  At that time, most racers were still following regimens that their grandfathers followed.  As an example, on the morning he set the new hour record in 1972, Eddy Mercx's consisted of ham, cheese and toast.  No racer would consume such a pre-ride meal today.  Nor would he or she smoke: a practice that was common among earlier generations of riders because it was said to expand the lungs.

So, in the early-to-mid-1970s, the general cycling public and elite racers shared a passion that at times bordered on fanaticism about light weight.  That is when "drillium" became popular, and Huret produced its "Jubilee" derailleur, which is likely still the lightest production derailleur ever made.

That fanaticism is one factor that led to attempts to make all-plastic bicycles.  Another factor was, I'm sure, cost.  But lightness and durability would be the selling points of a plastic bicycle.  At least, that's how people who designed them sold their idea to investors.

I recall one such attempt.  I never actually saw one of the bicycles, but I saw the ads in Bicycling! and Popular Science magazines.  Everything--with the exception of the chain, hubs and spokes--on bikes made by "The Original Plastic Bike Inc." was said to be made of injection-molded Lexan.  Not many of them were produced, and no one knows whether anyone bought any of them.

A few people bought a later attempt at a plastic bicycle--but not nearly as many as such bikes were produced.  Those bikes were sold, unassembled, in boxes, with tools and instructions for assembly.  Still, some of the people who bought those bikes never got them running, either because they got frustrated or because some of the necessary parts weren't included.

If those bikes sound like home furnishings from a well-known chain, there's a good reason:  Those bikes were sold by Ikea in the early 1980s, when the chain was still all but unknown outside of Northern Europe.  In one of its most egregious failures, the company was stuck with thousands of bikes that didn't sell.  Worse yet, a high percentage of the ones that did sell were returned because parts (or even frames) broke and replacement parts weren't available:  almost nothing on metal bikes was compatible with the Itera, as the plastic bike was called.

Itera bicycle, circa 1981

In another irony, another iconic Swedish firm was involved with the Itera.  Volvo wasn't looking to become a bike manufacturer.  But it was interested in making mini-cars, and was looking for ways to make parts smaller and lighter.  Designers and engineers at the company came to the conclusion that their best hope was with plastic.  So, somebody at Volvo decided that it would be best to make other products out of plastics to test their durability.  One of those products was the bicycle that became the Itera.

Itera racing model.  An Ofmega "Maglia Rosa" rear derailleur would be just perfect on this bike, don't you think?

In yet another twist to this story, most of the unsold Iteras that piled up in Ikea warehouses went to the Caribbean, where rust is a problem.   That makes for a further irony, in that Volvo is known in the region less for its cars than its boats and marine engines.

But perhaps the most ironic part of this whole story is that Volvo was, to a large degree, responsible for one of the most brittle and fragile bikes ever made.  Nearly everyone I've met who has owned or even just driven a Volvo car or truck touts its durability and reliability.  Probably none of them ever bought or rode an Itera.  I wonder, though, whether they ever managed to assemble anything they bought in Ikea.

But, if they're curious, they can check out eBay:  Believe it or not, I just saw an Itera listed!

This Winter, You Could Ride A Sladda

Back in April, I wrote about the Sladda, Ikea's foray into the bicycle market.

Well, perhaps not into the bicycle market, per se. The company recognizes that the majority of its customers are young or youngish urban dwellers, many of whom are living in very small spaces.  And, although they might ride to work or the farmer's market--or even, on occasion, for pleasure--they don't necessarily identify as cyclists.  Certainly, most don't know how to do even the most cursory sorts of bike maintenance and, even if they knew how, they probably wouldn't do it.

So how does this bike fit its intended demographic?  Well, for starters, it's made to pack flat, so that it fits as a layer in one of the Swedish retailer's shipping containers.  So it fits alongside or behind their Burrow sofas.  

Another way in which the Sladda would appeal to such customers is that its accessories--which, for the moment, include a front basket, a rear rack and a cart--are all easily attachable to the bike's "click system" ports.  The bike's designers say that more accessories are in the works and liken them to "tablet apps".

Finally, as for the maintenance issue:  The Sladda has an internally-geared hub that is driven by a belt rather than a chain, much like the drivetrains of the Trek District and Soho.  They do not require oiling and, according to Ikea's literature, are good for about 15,000 kilometers (9,320 miles).  The company is offering a ten-year warranty on it (and 25 years on the rest of the bike), which tells me that the bike is not designed with a high-mileage rider in mind.

The Sladda has been available in Europe for about a year.  When I wrote about it in April, IKEA planned to release it in North America in August.  Well, a couple of weeks ago, the company announced that the date has been rolled back to February--i.e., this month.



I don't think I'll buy one:  I already have a few bikes and ride each of them more in a year than most of Sladda's intended customers will ever ride it.  Plus, my apartment doesn't have the Millenial Urban aesthetic, so the bike wouldn't fit.  (Then again, my apartment could be described as "chaotic" or "eclectic", depending on your point of view.  So anything--or nothing--might fit!)   But if I am near an IKEA store, as I occasionally am, I might just stop in to take a look at it.   

One Out Of Ten Europeans Can't Be Wrong! Right?

One of the most common problems with old English three-speed bikes is that the hubs (and, in some cases, bottom brackets) have not been oiled in a long time.  I am guessing that British working-class people and farmers, who used such bikes regularly, if not daily, knew enough to drip some oil into their Sturmey-Archer SW hubs every month or so, depending on weather and other conditions.  Was that knowledge that was passed on from parents to children, or taught to them in school?

Most Americans have never had such knowledge.  (I know I didn't, until I encountered it in Tom Cuthbertson's Anybody's Bike Book.)  So, on this side of the Atlantic, Raleighs and Dunelts and Robin Hoods and whatever-other-brand three-speeds were ridden with Sturmey Archer hubs that had less oil in them than Japan or Western Europe. 

For that matter, the chains on those bikes--and others ridden, or at least owned, by the vast majority of Americans were just as dry.  One day, while parking my bike, I recognized the bike of a co-worker and saw that its chain was almost as orange as my safety vest.  The following day, I brought a little bottle of Tri-Flo with me and, finding the bike parked just a couple of spots away from where I saw it the day before, dripped some lube into the chain.

As it happened, that night we left at the same time.  On such nights we rode together, as her place was along the way to mine.  About ten minutes into the ride, she said, "My bike feels different tonight."  I could barely suppress my grin. "Why does it feel so much easier to pedal?"

From that night onward, she lubed her chain. And kept her tires inflated.  It may not sound like much, but it's more maintenance than most other people do--or want to do.

For that matter, in oiling her chain and pumping her tires, she's doing more than the average IKEA customer would ever do.  Someone at the home furnishings store chain figured that out.  Actually, that person (or group of people) came to realize that the fact that chains have to be lubed is exactly what prevents some IKEA customers from even buying a bike in the first place:  They're afraid that oil or grease will stain their nice new furniture, or simply clash with the décor.

So, the company--on whose beds one out of every ten living Europeans was conceived--has just announced that it is going to start selling the Sladda--a unisex bicycle "designed to fit an urban lifestyle"--in Europe this August.

The Sladda will come equipped with a sealed internally-geared rear hub and a cogged drive belt that, according to company literature, is good for about 15,000 kilometers (9,320 miles). 

Now, of course, a bike with such a system is not new:  Trek introduced one nearly a decade ago, and other bike-makers preceded and followed them.  But the Trek District and Soho are available only in bicycle shops, as are (or were) most of the other belt-driven bikes.  Some clever marketing person in IKEA's employ recognized that the sort of person who's put off by chains or hubs that require oil will probably never set foot in a bicycle shop. That realization, more than the design or even the seeming novelty of the bike itself, is probably what is motivating IKEA to offer the Sladda.

The bike-- designed by Oskar Juhlin, Jan Puranen and Kristian Eke of the design consultancy Veryday--will also have what the designers describe as a "click system" for attaching accessories, including  a basket, a rack and a cart.  Juhlin hints that third parties might create others:  "Sladda is like tablet apps:  you can add endless accessories to enhance ease of use."

That statement, I believe, says as much as anything else about the intended market for the bike.

My Lost Brooks Saddle: It's IKEA's Fault! '-)

I solved the problem of my lost saddle by taking a trip to IKEA:

This stool was actually created for the home-furnishings chain that, it's said, made and sold the beds on which one in every ten living Europeans was conceived.  Hmm...If some couple wanted to get it off on a stool like this, would they have to add the saddle's break-in time to the nine months of pregancy if they want to figure out when their little one would be born?

Thanks to all of you who expressed concern and outrage.  May the bike gods and goddesses whisper in Santa's ear on your behalf!  And to anyone else reading this:  Happy Holidays!