They Bought It Back

 In earlier posts, I touched upon Schwinn’s history from its founding to its rise as America’s premier bike brand (or, as Sheldon Brown claimed, the only one with even a pretense of quality) and its descent, through all manner of mismanagement, into just another label you see in Walmart’s bike section.

Now, I have no reason to animus against Schwinn: I have owned and ridden bikes they made or branded and liked them for various reasons. In particular, I thought my early-‘90’s Criss-Cross was well-suited to its intended purposes and a good value.

Ironically, I acquired that bike not long before Schwinn filed for bankruptcy for the first time. People familiar with the industry have posited all sorts of reasons for it, but seem to agree that those reasons included 

—dismissing mountain bikes and BMX—two genres Schwinn could easily have dominated—as passing fads

—relying on their antiquated Chicago factory, which couldn’t keep up with the increases and changes in demand wrought by   The ‘70’s Bike Boom

—supplementing production by importing bikes from Japan (good), Taiwan (improved over time) and Hungary (did not improve, pretty bad to begin with)

—moving domestic production to Mississippi in order to avoid unions:  a move that backfired because it was inaccessible to suppliers and shippers. Moreover, some say that while those bikes were lighter and more modern in design, the workmanship wasn’t anywhere near as good as what Chicago produced.

I think that all of those missteps Schwinn made over roughly a quarter-century can be traced to hidebound managerial thinking that too often results from nepotism, whether by blood or bonds of friendship.

In other words, it fell into the trap too many family-owned companies fall into: Keeping the business in the family becomes more important than considering new perspectives. An outsider could have told them, in the mid-1980s, “Mountain bikes are here to stay” and that good lightweight bikes could be TIG-welded (even if it isn’t as attractive as nice lugwork or filet brazing). Also, someone could have told them that they weren’t going to sell bikes to college students and other twenty-somethings with advertising and catalogs that seemed to say, “Buy Schwinn: the bike your grandparents rode.”

When Schwinn was finally freed from familial control—i.e., when it was sold during bankruptcy—it started to make necessary changes. But it may have been too late. Then it became indistinguishable from too many other bike brands. 

So what got me to thinking about all of that? An open letter that the founders of Kona bicycles wrote to the bike industry.  They are friends who met, long ago, while working in a bike shop. Three years ago, they sold Kona, which they founded in 1988 because they weren’t so young anymore and, I guess, all of the issues that arose from the COVID-19 pandemic wore them down. Now they’ve bought the company back because, they felt, the new owners—Kent Outdoors—were turning into something they didn’t recognize or like.

Jake Heilbron and Don Gerhard, founders of  Kona Bicycles

What I found interesting about the letter is not only the origin story, if you will, but also a seeming recognition that, for all of their success, they—or, more precisely, Kona—could just as easily stepped into the same mental quicksand that sucked Schwinn away. More important, they understood what generated loyalty among a couple of generations of mountain (and other) bikers and that Kent wasn’t delivering it—just as a third generation of family ownership and the investment groups that bought the Schwinn name ignored what made it so esteemed for so long—and what would keep that esteem.

Reflecting Phantoms and Sting Rays

Some Christians celebrate today, the 6th of January, as the Epiphany.  It's the day after the Twelfth Night of Christmas, so this day is often regarded as the end of the Christmas season.

While some folks take down their Christmas trees and decorations the day after the holiday, or on New Year's Day, I've known many others who put away their holiday decorations on this date.  Also, many decorations in public places like shopping malls and town squares are removed on or around this date.

Such places include the Atlas Park, about 10 kilometers from my apartment.  It's an open-air mall very similar in design to European Village of Palm Coast, Florida.  Both opened around the same time:  just in time for the financial crisis of 2007-2008.  But while EV was built on previously undeveloped land, AP was constructed on the site of Atlas Terminal Industrial Park, which once housed General Electric, Kraft, Westinghouse and New York Telephone as well as other manufacturers.

I don't know whether any Christmas decorations were ever made there.  In the confines of ATIP, however, a company made functional objects that could have served as tree or window ornaments:

If you're of, ahem, a certain age, you might have ridden a bike equipped with those reflectors.  You might still have them, or these:

Gulco "6 pie" reflector, above and below.

6

Schwinns and other bikes from the 1940s through the 1970s came with Gulco reflectors.  Sometimes the company's information was engraved on the metal backing:  Charles Gulotta Company (hence Gulco) of Glendale, New York.  

We all know that modern reflectors and lights do their jobs better than their earlier counterparts.  But you have to admit, those old lights and reflectors had style, or at least character, you just don't find in the new stuff.

Bikes from the 1940s and 1950s used the "bubble" or "jewel" reflectors, while Sting Rays and "muscle" bikes from the 1960s and 1970s came with "2 pie" or "6 pie" reflectors.   All fetch premium prices on eBay.  So does the special bracket that attached "6 pie" reflectors to "banana" seats on Sting Rays.

The small "jewel" reflectors were sometimes attached to the end of leather strips wrapped around hub shafts.  Hipsters and other urban fixed-gear riders sometimes replicate those "hub shiners" on their new machines.

Gulotta/Gulco didn't make reflectors only for bicycles.  The smaller ones were often used to attach license plates to cars and motorcycles; other "shiners" were also found on boats, trucks and other vehicles.

During the 1970s, Japanese bicycles found popularity among American cyclists.  Much about them was equal or superior to their American and European counterparts:  the lug work was often cleaner (at least on the lower- and middle-priced bikes), the SunTour and Shimano derailleurs were easier to shift and more precise and the bikes  represented better overall values for the money.  The Cateye reflectors that came with Fujis, Nishikis, Miyatas and other Japanese bikes were brighter, lighter in weight and sturdier (or at least less delicate).

I tried to obtain information on how long Gulotta/Gulco continued to manufacture.  All I could find were reports that "Charles Gulotta Co Inc" was first registered as a business name in 1925; a trademark application was filed in 1960, approved the following year and renewed in 1981 and "dead/cancelled" in 2002.  So, my guess is that Gulotta/Gulco was making reflectors--though, possibly, not bike-specific ones--into the 1980s, and possibly the 1990s.  By 2000, Atlas was no longer functioning as an industrial facility.

If you're restoring a Schwinn Phantom or Sting Ray, it simply wouldn't be complete without the right reflector--made in my neighborhood, more or less!

They Made US Cycling History

In less than a week, we've lost three people who, in different ways, helped to shape cycling culture in the US.

Perhaps the one closest to my, and many people's, hearts is Marty Epstein.  If you are not from the New York-New Jersey area, or don't ride in randonees, brevets or gran fondos, you might not have heard of him.  He did, however, start one of the first gran fondo rides here in the eastern US.  It turned Morristown, New Jersey into a cycling mecca.

The town also just happens to be the locale for his shop, Marty's Reliable Cycle, where you could be just as comfortable buying a steel bike of any kind as you could if you were in the market for a Trek Madone or S-Works--or a basic commuter bike, or something for your kid.  He once said his goal was to "change the world through bicycles."  At least he understood that such change would involve all types of bicycles and riders, not just one subculture or market subset.

He went to the Gran Fondo in the sky last Thursday, at age 69, less than a year after being diagnosed with prostate cancer.





How many people who haven't won the Tour de France get a funeral procession like that?

On Sunday, someone who, perhaps, helped to plant the seeds of cycling culture in America passed at age 93.  Unless you are a Schwinn historian or spend a lot of time looking at patent applications, you probably haven't heard of Frank Brilando.  He raced in the 1948 and 1952 Olympics, but his long tenure as a Schwinn engineer earned him his place in cycling history.  He, along with Al Fritz, created the Sting-Ray, Varsity and Continental bicycles during the 1960s.

You may think the Sting-Ray is an abomination only a 12-year-old boy could love, and you may turn up your nose at the Varsity and Continental.  Before Brilando and Fritz developed them, however, few Americans had ridden a bicycle with a derailleur.  Those Schwinns helped to popularize the multi-gear mechanisms and, arguably, paved the way for the Bike Boom of the '70s.  If nothing else, the Varsity and Continental probably got American adults to ride bikes for the first time in decades.

Frank Brilando

Brilando and Fritz also worked on the Airdyne full-body fan-resistance exercise bike.  Once, in a conference room in Taiwan, Schwinn's brain trust were trying to figure out the proper crossover pattern (the relationship between the rider's arm position on the handles and foot position on the pedals) when Brilando realized the best pattern would be reflected in the arm and leg coordination of a baby crawling on the floor.  "So Frank gets down on the floor and starts crawling like a baby," Fritz, who died in 2013, recalled.

Over the same weekend, Roland Della Santa, died at his Reno home, aged 72.  He began building bicycle frames in 1970.  One of his creations won the "best road frame" award at the 2009 North American Handbuilt Bicycle Show.  Like Brilando, Della Santa also raced, and sometimes the frames people ordered were delayed because he was training so much.  

Roland Della Santa with his award-winning frame at the 2009 NAHBS.

But a few frames of his in particular changed the course (pun intended) of American cycling.  He took a certain 16-year-old into his home and admonished the young man for wearing a yellow jersey to his first race.  "I didn't know you're only supposed to do that if you win the Tour de France," that rider recalls.  Della Santa taught the young man about racing, and the European scene in particular.   In fact, he inspired the youthful rider to plan a career in Europe.

Della Santa, of course, built frames for that young rider and became his first sponsor.  When that rider achieved fame and fortune, Della Santa built the first stock steel frames sold under that cyclist's name.

Here's a hint to that rider's identity:  He is the only rider from his country whose Tour de France victories haven't been vacated due to doping.

Yes, I am talking about Greg LeMond. You might say that Della Santa helped him to become what he became. 

I'll See You In (Or With) Ashtabula!

I'll look for you in old Honolu-la
San Francisco, Ashtabula
You're gonna have to leave me now, I know
But I'll see you in the sky above
In the tall grass, in the ones I love
You're gonna make me lonesome when you go.

That last line is the title of the song, from Bob Dylan's "Blood on the Tracks" album.  Like most of his work, you listen to this for the lyrics:  I am only the 1,798,345,467th person to praise his songwriting skills.  And I actually like listening to him because he has a, shall we say, unique singing style--though I also admit to liking, quite a lot, Madeleine Peyroux's cover of this song.

Anyway, I can't help but to think that Bob was enough of a rhymester to write the song just to show someone--himself, perhaps--that he could use "Ashtabula" in a verse.  I'm sure it wasn't easy:  Witness the alteration to the name of Hawaii's capital to make the rhyme.

I can't help but to wonder whether some NPR producer wanted to do a story about the town just to be able to say the name a few times.  I mean, it's almost impossible not to sing it--even if you're reporting about the town's woes.

The hard times were indeed part of Jim Zarroli's report.  So is its rebirth, though not as the factory town and port it once was.  Instead, on those Lake Erie waterfront sites where ships unloaded iron ore and loaded steel pipes and other industrial products onto ships, waiters and baristas now fill glasses and cups with artisanal beer and coffee.  Rather than sending manufactured goods into the rest of the United States, and world, Ashtabula now attracts weekend tourists from Cleveland, Pittsburgh and other nearby cities.

But, if you have been reading this blog--or just about anything else related to cycling--you might associate Ashtabula with something neither Jim Zarroli nor Bob Dylan mentioned.  For that matter, I don't think many of the day- or weekend-trippers think about it, either.

1964 Schwinn Varsity with Ashtabula cranks and forks

I am talking about bicycle fittings--mainly cranks, but also fork blades and other items.  If you have an old Schwinn with a one-piece crank, the arms were probably forged in Ashtabula.  So were the forged flat-bladed forks and solid stems found on some Schwinns.

It was once common to refer to all one-piece cranks (used mainly on American bikes) as "Ashtabula", just as "Scotch tape" is used to denote all kinds of clear plastic adhesives and disposable facial tissues are often called "Kleenex."  But, "Scotch tape" and "Kleenex" are brand names used by particular companies.  So, not all clear adhesive tapes are "Scotch", and not all facial tissues are "Kleenex".  Likewise, not all one-piece cranks are "Ashtabula".

The Ohio company that made those fittings for Schwinn started out, perhaps not surprisingly, as a maker of iron hulls for battleships.  Later, they made anchors for aircraft carriers.  This heritage may have gone into making those cranks and forks, which weighed a ton (or tonne?) but were practically indestructible.  

Other one-piece cranks were heavy, too, as they were almost always made of steel, or even iron.  But, as someone who worked on more than a few bikes back in the day, I can tell you that the real Ashtabula stuff--which was usually stamped with "ABS" was, if not lighter, of significantly better quality than similar parts found on other bikes, which were usually found in department stores.  The threads on those Ashtabula Schwinn parts were almost uniformly even and clean.  The cheaper one-piece cranks and forks, usually found on department-store bikes, sometimes had bad threads and would need replacement.

So, my advice to Bob, Madeleine or anyone who wants to look for his or her lover on a bike with a one-piece crank is this:  Make sure that crank is an Ashtabula!  Otherwise, you might not make it to Ashtabula--and find the love of your life!

Keep Moving--On A Divvy, Manta-Ray or Featherstone

Some motorists see us as invaders, or as over-indulged, when we "take" "their" roadway and parking spaces simply by exercising the rights we have--let alone when bike lanes are built. 

Others, though, simply are baffled by us.  They are unaccustomed to seeing us, mainly because few, if any, Americans living today can recall a time when bicycles and cyclists were major presences in their cities or towns.  They certainly can't recall a time when bicycles were important parts of their community's culture and economy.

In some places, such a time really wasn't so long ago.  Detroit, Boston, New York and a few other cities had vibrant, if small, cycling communities during the "Dark Ages" of US bicycling:  roughly the two decades or so following World War II.  Also, a few colleges and universities, including Princeton and the US Military Academy (West Point) had very competitive cycling teams.

There are, however, a few more communities in which bicycles as well as bicycling were an important part of the history and culture, and even the economy.  One such place was Shelby, Ohio.  So was a much larger city about 500 kilometers west:  Chicago.

Mention the "Windy City" and, in regards to cycling, a certain name enters people's minds.  Hint: It starts with an "S".  If you grew up in the US, there's a good chance you rode--or had--one of their bikes. And, if you became an active rider or simply an enthusiast, you might have bought one of their top-of-the line bikes.

I'm talking, of course, about Schwinn, which manufactured bikes on the city's West Side for nearly a century.  But in 1900, it was just one of 30 bicycle manufacturers making its wares along Lake Street!  Perhaps not surprisingly, the "Second City" was also home to one of the most intense racing scenes, and vibrant cycle cultures, to be found anywhere in the US, or even the world.

While much of the current bicycle culture in American cities began with young, educated and affluent people--and is frankly consumeristic--Chicago's cycling culture thrived, then survived to the degree that it did, largely because of its industrial, working-class roots and immigrant (particularly German) communities.  This story is  one that the Chicago Design Museum tells with "Keep Moving:  Designing Chicago's Bicycle Culture," an exhibit it recently opened.

The Museum places a Divvy (from the city's bike-share program) alongside a Schwinn Manta-Ray and an 1891 Featherstone-- believed to be the first US bike offered with pneumatic tires--and other bikes that were made, or had some other significant connection to, Chicago.  There is also memorabilia related to the bikes, including material from Carter Harrison's successful campaign to become the city's mayor.

So why is Carter Harrison's important in the story of cycling in Chicago?  Well, to demonstrate his athletic bona fides, he wore his Century pin--signifying that he'd done a 100-mile bike ride--on his chest while riding his single-speed bike.  

And to think that a certain presidential candidate ridiculed a Secretary of State for falling off his bicycle! Hmm...Would El Cheeto Grande have won Harrison's election?

Oregon Handmade Show Cancelled: Will Portland Remain "Bicycle City?"

In January, I wrote about an Ohio town that was best known for the bicycle company that, from 1925 to 1953, manufactured its wares right in its center.  The Shelby Bicycle Historical Society was recently formed to commemorate the role bicycle-manufacturing played in Shelby, about 150 kilometers southwest of Cleveland.

Other communities have been defined by bicycle manufacturing.  Although Raleigh is associated with Nottingham, the center of the British bicycle industry was Birmingham, where a company bearing its name--Birmingham Small Arms, or BSA--made the most sought-after componentry in the peloton, as well as some fine racing bikes.  

Likewise, for most of the 20th Century, the nexus of France's bicycle industry was St. Etienne, a gritty industrial city about 50 kilometers from Lyon.  Many editions of the Tour de France have included a stage that began, ended or passed through the city, and a French rider winning such a stage is a point of pride for the nation.

For much of the time Birmingham and St. Etienne dominated their respective country's bicycle industries, a certain bike-maker was a major employer on the South Side of Chicago.  I am referring to Schwinn which, as Sheldon Brown pointed out, was the only American brand with even a pretense of quality during the "Dark Ages" of cycling in the US.

Chicago, Birmingham, Saint Etienne and Shelby all had their heydays as centers of bicycle (and, in the cases of Birmingham and Saint Etienne, component) making.  But, like empires, those enterprises fell.  Cheaper imports, mainly from Asia, are often blamed (less so for Shelby than the others).  But the biggest reasons for their demise are their failures to keep up with changes in demand as well as innovations.  Schwinn, like other companies, sponsored racing teams, but limited their efforts almost entirely to the US, until it was too late.  So, the Paramount line, begun in 1938, was, by the 1960s, a dinosaur (its fine craftsmanship notwithstanding) compared to racing bikes from Europe.

More recently, the US city most commonly associated with bike-making has been Portland, Oregon.  One difference, however, is that in the Rosebud City's bike-building scene has more closely paralleled its "craft" beer milieu than it has reflected trends and practices in mass-production bicycles.  During Portland's frame-building heyday, from about 2005 to 2010, it was claimed that over a hundred builders practiced their craft in a city of about 600,000 residents.  

It was during that time that the Oregon Handmade Bicycle Show began as an annual event in 2007.  Builders enthusiastically set up booths to show their creations to ever-appreciative audiences.  How much those exhibits translate into orders is, however, a topic of debate:  Many people go to "ooh" and "aah" at frames they will never be able to afford, or simply don't feel a need to order, their fine artistry not withstanding.  

Framebuilder Joseph Ahearne at the 2017 Oregon Handmade Bicycle Show

The phenomena I've described are being blamed for the cancellation of this year's show.  Some builders said it simply wasn't worth the time and money it took to, not only create and set up an exhibit, but to actually get to the show.  Portland and Oregon are more spread out than, say, San Francisco or any number of East Coast cities one can name. That means it's harder to entice people to attend when an event is scheduled to be  held in an out-of-the-way place, as this year's show was.

But other factors were chipping away at enthusiasm for the show.  One is that more people are buying bikes and equipment online.  Another, though, is the builders themselves:  Some have had to scale down their operations, move or simply leave the business altogether.  While the bicycle industry is trending larger--think bigger conglomerates selling more and more merchandise at lower prices--builders who make their frames by hand work in the opposite direction:  They sell less, and for higher prices.

What that means is that in spite of the high price tags for such frames, most builders don't get rich.  In fact, many barely make a living at all.  All it takes is a major rent increase in their workspace to put them out of business:  Building bikes requires a lot of space, and if builders are forced out of their loft or wherever they're working, they have can have a very difficult time finding a comparable amount of space for a rent they can afford.  

Especially if the city is gentrifying, as Portland is.  The things that made it so appealing--its roots as a blue-collar town, its scenery and its edgy arts and social scene--are attracting trust fund kids and other people with money.  It's more or less what happened to places like Williamsburg, Brooklyn, which is now just as expensive as Manhattan but now manages to be as much a theme park as Las Vegas but with all of the character of Davenport, Iowa.

Now, I've never been to Portland, so I can't say whether it's becoming as dispiriting as Williamsburg is to me now.  (A few years ago, I felt differently.)  But from what I'm reading, the city sorts of folks depicted in "Portlandia" are changing their careers or lifestyles, or moving out.  So are the kinds of unique and unusual businesses--including custom frame building--associated with the city?

Could it be that Portland is ceding its place as the bicycle capital of the United States?  If it is, perhaps the change was inevitable: Small, labor-intensive enterprises with niche audiences generally don't last when the real estate becomes expensive.  How many bike shops, craft beer breweries, fabric weavers or tatoo artists are on 57th Street in Manhattan?

Cat's Cradle On May Day

Today is May Day.

In much of the world, this day commemorates labor movements.   In the United States, too many people believe--as I did, before I learned otherwise--that it was celebrated mainly in countries that are or were Communist, like Cuba and the former Soviet Union.  And, when I used to hold such mistaken beliefs, "Communist" was one of the most pejorative terms one could apply to any person, place or thing.

The funny thing is that the origins of May Day are as American as, well, Schwinn used to be.  So, for that matter, is socialism, which has its roots in workers' struggles to obtain an 8-hour work day (10 to 16 was the norm) and safer working conditions.  In fact, socialist movements in Europe and Latin America took much of their inspiration from movements in the US.

Unfortunately, workers in the bicycle industry--a major employer at that time (late 19th Century)--were not exempt from exploitation by their employers, as so many workers were and are.  As an example, Schwinn's metal platers and polishers struck for a 44-hour workweek and 85 cents an hour in 1919; the company retaliated against striking workers as well members of other unions and dealers who cancelled, or didn't place, orders.  In 1980, workers in Schwinn's Chicago factory, who had recently affiliated themselves with the United Auto Workers Union, went on a strike that would last four months.  In the meantime, the company accelerated its overseas sourcing and built a new factory in Mississippi, where labor was less expensive and unions all but non-existent.  Within a year, the Chicago plant ended more than eight decades of operation.

Schwinn' Peoria machine shop, 1895

In 1963, Kurt Vonnegut's Cat's Cradle was published. In the novel, the narrator--an everyman named John who calls himself Jonah--travels to the fictional Caribbean island of San Lorenzo.   On his way there, he meets "another fellow American,  H.Lowe Crosby of Evanston, Illinois, and his wife, Hazel," whom he describes as "heavy people, in their fifties" who "spoke twangingly."  

Mr. Crosby says he owns a bicycle factory in Chicago and gets "nothing but ingratitude from his employees."  Therefore, he plans to move his business to "grateful" San Lorenzo.  

The narrator asks Crosby whether he knows San Lorenzo well.  Crosby admits that he'll be seeing it for the first time but that he likes everything he's heard about it. "They've got discipline," he explains.  In Chicago, he says, "we don't make bicycles anymore.  It's all about human relations."  He proceeds to bemoan, basically, having to treat his workers like people.  Jonah asks him whether he thinks things will be better in San Lorenzo.

"I know damn well they will be.  The people down there are poor enough and scared enough and ignorant enough to have some common sense!"

Hmm...San Lorenzo sounds like a few not-so-fictional countries I can think of.  And Crosby sounds like a few not-so-fictional capitalists I can think of.

A Columbia Folding Bike--From England?

I came of age as a cyclist during the '70's Bike Boom of North America.  Ten-speeds were the bikes of choice.  Of US bike manufacturers, only Schwinn had been producing derailleur-equipped bikes in the years before the boom.  Other manufacturers--such as Columbia, Murray and AMF--began to offer "lightweight" bikes made of flash-welded gaspipe tubing with derailleurs and hand brakes.  To be fair, Schwinn's "lightweights"--with the exceptions of the Paramount and Superior--were also tanks with derailleurs fitted to them.  

AMF Hercules three-speed, made in England

A similar scenario played out during the 1950s and 1960s.  While the number of adult cyclists--and the demand for adult bicycles--were nowhere near as great as that of the 1970s, both increased gradually during those two decades.  And American bike manufacturers were not ready to produce the bike requested by adults:  three speed "English racers".  None--not even Schwinn--had ever made such a bike.

Schwinn responded in the way they would to the demand for ten-speeds in the 1970s:  they fitted their heavy frames with Sturmey-Archer three-speed hubs and called those bikes "lightweights".  On the other hand, other American bike companies did something that would have, in an earlier decade, seemed unthinkable:  they imported bikes and re-badged them.  

So, English three-speed bikes were sold under the brands of AMF (Hercules), Huffy and other American companies.  Strip away their decals and they are indistinguishable from Raleigh, Rudge or other English three-speed bikes of the time.

Columbia was another American manufacturer who imported English three-speeds.  That fact leads me to believe that this Columbia might also have been made by one of those British manufacturers:

The tell-tale signs of a Raleigh folding bike are there:  the brakes, the Sturmey-Archer hub, the cottered crank (at least in the style seen on that bike).  But the frame doesn't look like any of the folding or "shopper" bikes Raleigh was making at the time.  The frames of most such machines had, in essence, a down tube but no top tube.  The reverse is true on the Columbia in the photos. I wonder how that affects the ride.

I watched the bike on eBay a few months ago. No, I didn't buy it!  I admit, I was tempted: It would have been an interesting project.  Apparently, not many of those bikes were made, and from what I could find, Columbia offered them in only one year:  1966.

Fifty years later, no bike like it--or, for that matter, the old English three-speed--is made today.  And, of the bike brands mentioned in this post, only two exist today:  Schwinn and Raleigh.  Both are owned by conglomerates and their bikes are made for them in China or Taiwan.  Which means, of course, that it's unlikely that any bike like the Columbia folder will be made any time soon.

They Busted Their Unions And Broke Their Brands

Two years ago, on Labor Day, I wrote about the strike metal platers, polishers and buffers waged against Schwinn and Excelsior-Henderson (two motorcycle manufacturers Schwinn owned) in 1919.  

Although the Bike Boom that spanned the last decade of the 19th Century and the first of the 20th had gone bust, Schwinn continued to prosper because it was one of the first bicycle manufacturers to market bicycles as children's' toys as it continued to make bikes for adults.  Also, Schwinn acquired other bike manufacturers as well as the aforementioned makers of motorcycles, which were ascending in popularity.  

The metalworkers knew that Herr Schwinn could, shall we say, afford to buy the products his company made, in whatever quantity he desired. The same could not be said for his workers.  They rode his bikes to work, but often had to purchase them on installment plans.

They made demands that Schwinn found outrageous:  a 44-hour workweek and wages of 85 cents an hour.  He could not believe their audacity, not to mention their ingratitude, and did what any good industrialist who saw his financial life flashing before his eyes would do:  He got injunctions against the unions whose members were canceling orders, or not placing them in the first place, in sympathy with the strikers.  He also had strikers arrested on trumped-up charges, hired thugs to use "friendly persuasion" to convince strikers to cross picket lines--and made his foremen  use said workers for target practice.  After all, a strike is stressful and, as a friend of mine pointed out, going to the shooting range is "relaxing".

Anyway, all of the labor journals of the day urged readers to support the strikers in any way they could, whether by standing with them physically or participating in the boycotts--not only against Schwinn, but against the companies that did business with the bike-maker.

Well, it turns out that wasn't the last instance of Schwinn trying to subvert labor organization in its plants, at least according to more than one source.  In the early 1980s, Schwinn began to manufacture in a new Mississippi facility.  Now, to be fair, the old Chicago complex was outdated and would have needed extensive reworking to make the kinds of bikes for which demand was developing. But, it also just so happened that workers in that facility organized (affiliating themselves with the United Auto Workers) and struck in 1980.  Mississippi, like other southern states, has a long history of hostility to unions. 

Anyway, during the first few years of production, the quality of those bikes from the Magnolia State left something to be desired.  Again, to be fair, so did the quality of the bikes Schwinn would import from Hungary a few years later.  And, while the company had already shifted some of its production overseas, it was late to develop working relationships with their Japanese--and, later, Taiwanese and Chinese--subcontractors.  It also was slow to identify trends such as mountain bikes.

The result, of course, was bankruptcy, and its acquisition by a conglomerate that owns an number of other bike brands.  Like bikes bearing those names,  "Schwinn Brand" bikes are made in China and sold in big-box stores. (The "Schwinn Signature" series, which consists of higher-quality bikes and accessories, is sold only in bike shops.)  So have the mighty fallen.

Again, to be fair, Schwinn is not the only, or even the first, bike manufacturer to break its workers' union and, in doing so, sow some of the seeds of its destruction.

Some you may have owned or ridden a "Roadmaster" bicycle.  The brand first saw the light of day in 1936, when Cleveland Welding Company (CWC)--which made bicycles for a number of other companies--introduced it.   American Machine and Foundry (AMF) purchased the Roadmaster children's and youth bicycle lines in 1950.  I couldn't find much information about the transaction, but my uninformed guess is that CWC went out of businesses, or was simply divesting itself out of unprofitable enterprises.

1937 Cleveland Welding Company "Roadmaster" Bicycle

AMF then formed a wheel goods division, which made tricycles, pedal cars and tractors, and wagons in addition to bicycles.  Like the Chicago Schwinn plant of the 1970s, the CWC facilities AMF inherited were antiquated and AMF executives looked into replacing them.

And, in an eerie parallel with Schwinn in 1980, AMF workers in Cleveland--who were organized by (you guessed it) the United Auto Workers--struck in 1953.  The labor stoppage was, like Schwinn's in 1919 and 1980, long and acrimonious.  And AMF resolved it the way Schwinn did their second strike:  by opening up a new factory in a state where unions were (and are) all but non-existent.  In AMF's case, the new locale was Arkansas--in the capital, Little Rock, to be exact.

1964 AMF Roadmaster "Skyrider"

Now, no one ever equated the quality of AMF/Roadmaster bikes with those of Schwinn, not even the ones made in Mississippi or Hungary.  But the company, again like Schwinn, enjoyed prosperity during the Baby Boom-fueled population growth of the 1960s and 70s--and, of course, one of its offsprings, the '70's Bike Boom.  Then the Little Rock factory, like Schwinn's Chicago facility, became outdated and--even though Arkansas AMF workers didn't unionize--the company's management whined about labor costs. So, off to the mystic East they went.

Now Roadmaster is owned by Pacific--ironically, the same company that now owns Schwinn.  I'm not saying that avoiding and busting unions or outsourcing alone led to the subsumation of Schwinn and Roadmaster.  But I think that the "race to the bottom" in production costs helped, along with other bad management decisions, to debase the quality of what each company was selling and, subsequently, its reputation (more so in the case of Schwinn).  Now Schwinn bikes, once the dream of so many American kids--and the mount of Olympians--are indistinguishable from other brands sold alongside it in Wal Mart.  Like Roadmaster.

What's This Bike Doing On the Place des Invalides?

The Retrogrouch has written an excellent series about the rise and fall of the US bicycle industry, and how the rise helped to make Shimano the largest component manufacturer.  In the third of his four installents, he discusses the rise and fall of Schwinn.  One commenter made a couple of interesting points, one of which is that the "Bike Boom" didn't happen in Europe because Europeans didn't have one or two generations that didn't ride bikes, and bikes made decades ago are still in use.

That commenter also couldn't understand why The Retrogrouch and others were describing Schwinn as the top Amerian bike.  That commenter had never seen. let alone ridden, one.  Come to think of it, the few Schwinns I've seen in Europe were ridden by Americans who brought them for tours or other rides.




Today I saw something that's even rarer than a Schwinn in Europe:  a Ross.  A Eurotour, no less. Isn't it funny that an American company would call something "Euro" when it has no connection with this continent--and it ends up here anyway.  It's like McDonald's selling "French Fries" to the French.



I didn't get a chance to take a photo of that bike, as I was dodging and weaving traffic near the Place des Invalides, where the bike was parked.  But it's the same model as the one in the image above.  I'd be curious to know how that bike got here.  These days, most airlines charge over 100 dollars to bring a bicycle aboard.  (For a long time, Air France and other airlines simply counted it as one of your checked bags--they allowed two--as long as it wasn't over the weight limit.)  Although there's nothing wrong with the Ross, I simply can't see spending that much to bring it along unless you're moving here and absolutely love its ride, or if it has sentimental valus for you.

Tomorrow I will tell you some more about my adventures here. 

She Was The "Alternative" To Scott Walker?

Today is Labor Day.

If I were President (as if I would want to be!), it's one of the holidays I'd keep on the calendar.  I'd get rid of all of the religious holidays because the US is a secular country (at least, it's supposed to be).  I'd pass a law that workers were entitled to two or three "floating holidays" for whatever purpose they see fit.  And the only official Federal holidays would be Martin Luther King Day, Presidents' Day, Memorial Day (which I would call Remembrance Day), Independence Day, Labor Day and Veterans' Day.  (As I become more anti-war, I become more pro-veteran.)  And, perhaps, the birthdays of a few of my heroes and heroines.

OK, enough of fantasy-land.  I've just had lunch with a good friend, who happens to be the widow of a longtime union worker.  And I'm going to see another friend who is a member of a union--of adjunct faculty members in her university.


On Labor Day last year, I wrote about the strike of Schwinn metal polishers and platers that began the week after Labor Day in 1919.  As Schwinn had bought out a number of smaller bicycle manufacturers, some of which continued to sell bikes under their own names, the strike led to a widespread boycott of a number of bicycle and motorcycle makers in the US.  (In those days, the industries were much more closely related than they are now.)  I also mentioned the Schwinn strike in 1980, which is often blamed for the closure of the old South Side plant in Chicago, when in truth the facility was outdated.

Now, of course, Schwinn is not the only bicycle company (or firm in any industry) with a dark side to its labor history.  All US bicycle manufacturers, with the exception of Worksman Cycle, have outsourced most or all of their production to low-wage countries with few or no labor organizations.  Of the 1.5 million bicycles sold annually under the Trek brand, only about 10,000--or 0.06 percent of its production--come from US facilities.  And none are ever touched by union hands before they reach your local dealer.

This became an issue in last year's Wisconsin gubernatorial election.  Few contemporary American political figures so openly express their hostility toward unions as the Badger State's governor, Scott Walker, does.  One thing you have to say for the guy:  He puts his money where his mouth is.  Oh, wait, he doesn't put his money anywhere.  Let's just say--if in a dry, academic way--that his actions are consistent with his rhetoric.

This guy is running for President.  Perhaps he wouldn't be if he'd lost his gubernatorial re-election bid last year to Mary Burke.  Days before the election, it seemed entirely possible.  But now he's in the race to become the Republican candidate in next year's Presidential election. 

I am one of the last people in this world who would praise, let alone endorse or elect, him.  However, to be fair, he was not responsible for Trek's labor and business practices. Ironically, his Democratic challenger in the Wisconsin gubernatorial race was, at least partially.

Mary Burke during her 2014 gubernatorial campaign in Wisconsin

Mary Burke, as you may know, was the CEO of Trek.  Her father founded the company in the mid-1970s.  For the first few years of the company's existence, all of the frames were made in their Waterloo, Wisconsin facility.  In the early 1980s, Trek began to import frames from Japan--as Schwinn and other American bike companies did--and assemble them as bikes sold under their own name.  Those Japanese bikes were mid-level models sold by Schwinn and other companies; for Trek, they were the lowest-priced models.  Still, they were good bikes and Japanese workers, at least, were being paid fair wages and had rights to organize.

However, as the decade went on, Trek--like other American companies--began to have bikes made for them in Taiwan.  At one point, Taiwanese bikes would account for more than 80 percent of those sold in the US market.  Now that number is about 5 percent, with 94 percent coming from the country that, in the 1990s, would begin to supply Trek and other companies. I am talking, of course, about China:  a country where workers would actually have more rights than they have now if someone like Scott Walker were in charge!

(When Trek bought the Gary Fisher, Klein, LeMond and Bontrager brands during the late 1990s, Trek immediately--you guessed it--shifted the remaining US production of those companies' products to Taiwan and China.)

Now, I am not laying the blame for the bicycle industry trends I've described solely at the feet of Ms. Burke.  It must be noted, though, that as a high-ranking executive in Trek (Her family referred to her as "the brains" of the company!), she had at least some responsibility for her company's decision to move production to Taiwan and, later, China.  As Trek accounts for over a third of bicycles sold in US bicycle shops, its practices are watched and emulated in the industry. 

Also, it has been noted that Ms. Burke helped to prevent Trek's Wisconsin workers from forming a union or joining forces with another (as Schwinn's Chicago workers did with the United Auto Workers). 


To think that this Mary Burke positioned herself as an "alternative" to Scott Walker!  It's enough to bring up whatever you're eating at your Labor Day barbecue!

 

You Have Nothing To Lose But Your Black Beauty

Today is Labor Day.

Over the past 130 years or so, bicycles have done much to improve the mobility of--and bring pleasure to--countless working people. 

There are, however, dark chapters in the history of the cycling industry.  Now, no bicycle company has ever exerted the same degree of control over the American economy as, say, General Motors once did, or as petrol and financial services companies now lord over much of the world's economy.  Still, some titans of the two-wheel trade have been, in their own ways, as anti-worker and just plain ruthless as the captains of other industries.

One such example was Ignaz Schwinn.  A mechanical engineer by training, he emigrated from Germany to Chicago in 1890 and, with Adolph Arnold, started the company that would bear both of their names until 1967. 

When America's first bike boom--which roughly spanned the last decade of the 19th Century and the first of the 20th--went bust, Schwinn and Arnold acquired several smaller bicycle manufacturers as well as two early motorcycle makers--  Excelsior and Henderson --to create what would become the third-largest motorcycle manufacturer in the United States, trailing only Indian and Harley-Davidson. 

As is too often the case, the company's prosperity was not passed on to its workers. So, on 9 September--a week and a day after Labor Day--in 1919,  the metal polishers, buffers and platers of Schwinn and Excelsior-Henderson went on strike. 

What did those workers want?  A 44-hour workweek and wages of 85 cents an hour.

Unions representing other laborers, in sympathy, boycotted not only Schwinn and Excelsior-Henderson, but also other brands (such as Black Beauty and Harvard)  under which those bicycles and motorcycles were sold.  Herren Schwinn and Arnold soon felt the pinch because, even though the first American Bike Boom was a decade past, many workers were still riding bicycles to work and, sometimes, for recreation.


So what did the august leaders of the company do?  They hired lawyers and got injunctions against the unions whose members were cancelling, or not placing, orders.  They also had striking workers arrested on trumped-up charges of being strike-breakers, employed ex-cons to beat them up or to persuade them to become scabs and even had foremen shoot at the strikers.

Every labor journal of the day mentioned the strike and exhorted readers to support the strikers in any way they could, whether by standing with them physically or participating in the boycott.  From the accounts I have read, it seems that Schwinn had singularly bad relations with its workers; more than one journal said it was OK for Schwinn workers to buy other companies' bicycles and motorcycles.

Hmm...Had I known about this, would I have so badly wanted that Continental I bought when I was fourteen years old?

N.B.:  Schwinn workers also struck in the fall of 1980.  Some blame this work stoppage for the closure of the company's Chicago manufacturing facilities--which, truthfully, were no match for its foreign competitors-- a few of whom, by that time,  were making bikes sold under the Schwinn brand.