You Should Wear A Helmet Because....

The other day, I wrote about Tessa Hull's lecture on female-identified cyclists during the first "bike boom" of the late 19th and early 20th Century.

I didn't attend the lecture:  It was on the other side of the continent.  But I did read the promotional material for the lecture, and a bit about Ms. Hull.  She laments the fact that, in some ways, female-identified cyclists of today are second-class citizens to a greater degree than they were 120 years ago, when advertisements showed women riding on the front of tandems and in packs.

So, wouldn't you know it?, yesterday I came across this:

It's part of a German cycling safety campaign.  The other photos, while they show men who aren't wearing much more than the women, are notable for their complete lack of bicycles.

Now, I'm sure that whoever created that campaign understands that some people won't wear helmets because, well, they're not sexy. (Of course, that depends on what you're into!;-)) Still, you have to wonder what is accomplished with a campaign that looks more like one created for safe sex (Yes, sex really is safer with a helmet. Don't ask how I know!) or, in the first photo, something to get "bros" to buy something that will make them feel more like men.

One thing that really surprises me is that the campaign was started in Germany.  If any country in the world should know about female empowerment, it should be Germany.  I don't agree with much of her politics, but you have to admit that Angela Merkel being, arguably, the most powerful person in Europe is testament to the fact that we don't have to take our clothes off to get people to do what we want them to do.

Oh, and she can't stand Donald Trump, and the feeling is mutual. That must count for something.  That alone is reason, I believe, why someone in Germany can, and should, come up with a more enlightened bicycle safety campaign than this one--or any I've seen in the US!

Where Have We Gone In The Last 130 Years?

I have to admit, once or twice...well, okay, maybe three or four times...I've attended concerts, readings, plays, lectures or other events because I liked the advertisement for it.

Now tell me you wouldn't attend a lecture after seeing a photo like this.  Of course, it combines topics as close to my hearts as my Mercians:  cycling, history, women's history and gender identity.  Tessa Hull, who gave the lecture, didn't come to her topic--summed up in the lecture's title, "Women, Trans and Femme Riders in Early Cycling History"--through a women's or gender studies program.  Instead, she encountered it while on her own journey, literally:  She's cycled alone from Southern California to Maine and in Alaska, Cuba, Ghana and Mexico.  She said that, wherever she went, people were generous, but she heard the same warning:  "You know, a woman can't travel alone."

Well, I know that's not true!  And so did some women in the late 19th Century, during the first "Bike Boom."  Although there probably are more women cycling now than then, she believes that the culture around women and bikes has retrogressed in some ways. In the old bicycle ads, she explains, "you see packs of women riding bicycles, and women riding on the front of tandems," none of which is "really a norm now."  She feels we are "trying to get back to where we were in the 1890s " and warns, "[I]f you don't keep pushing for the advancement of culture, things can quietly digress."

I have to admit, even I--who, if I do say so myself, knows a thing or two about the history of women and cycling--was surprised to see women attired as they are in the photo. And they have rather athletic builds.  These days, it seems that most women in bike ads are there to entice men and look as if their limbs would break if they actually tried to pedal.