Will It Make Helmet Wearing More Palatable?

In Colson Whitehead's The Nickel Boys, one of the title characters, Turner, is taken in by Mavis and Ishmael, an aunt and uncle after his father abandons the family and his mother's alcoholism renders her incapable of caring for him.  One day, he got between the Mavis and Ishmael when they fought.  Ishmael then took him to an ice cream parlour and told the attendant, "Bring this young man the biggest sundae you got."  To Turner, "every bite felt like a sock in the mouth." Later experiences--including time in "The Nickel Academy," a segregated juvenile "reform school" in Florida--reinforced his belief that "adults are always trying to buy off children to make them forget their bad actions" and leads him to a lifelong hatred of ice cream.

So it will be interesting to see what comes of what a fire department in upstate New York is doing.

Let's face it:  Most people don't like wearing helmets.  I, like other cyclists, wear one because I know the benefits firsthand:  When I crashed two years ago, the doctor told me that it would have been much worse if I hadn't been wearing mine.  In another incident years earlier, I flipped over and landed in a way that broke the helmet in half but left me just barely scratched.

And when a kid wears a helmet, it's almost always because a parent or some other adult made them wear it. 

In Brownville, the firefighters have teamed up with Lickety Split, a local ice cream shop, to promote safety.   As LS owner Eric Symonds explained, when a kids is"caught" by a firefighter or Symonds wearing a helmet, they'll get a certificate for a free kiddie ice cream.

When I read about it, I couldn't help but to think about Turner. After all, the ice cream--which most kids who aren't Turner love--is being offered as a reward for something they wouldn't normally do on their own.  Also, I wondered how they might feel about the promotion, knowing what prompted it:  the death of  a local boy whose bike hit truck towing a trailer.  

That said, I applaud Symond's and the fire department's effort, which will begin today and give out 100 certificates.

You Should Wear A Helmet Because....

The other day, I wrote about Tessa Hull's lecture on female-identified cyclists during the first "bike boom" of the late 19th and early 20th Century.

I didn't attend the lecture:  It was on the other side of the continent.  But I did read the promotional material for the lecture, and a bit about Ms. Hull.  She laments the fact that, in some ways, female-identified cyclists of today are second-class citizens to a greater degree than they were 120 years ago, when advertisements showed women riding on the front of tandems and in packs.

So, wouldn't you know it?, yesterday I came across this:

It's part of a German cycling safety campaign.  The other photos, while they show men who aren't wearing much more than the women, are notable for their complete lack of bicycles.

Now, I'm sure that whoever created that campaign understands that some people won't wear helmets because, well, they're not sexy. (Of course, that depends on what you're into!;-)) Still, you have to wonder what is accomplished with a campaign that looks more like one created for safe sex (Yes, sex really is safer with a helmet. Don't ask how I know!) or, in the first photo, something to get "bros" to buy something that will make them feel more like men.

One thing that really surprises me is that the campaign was started in Germany.  If any country in the world should know about female empowerment, it should be Germany.  I don't agree with much of her politics, but you have to admit that Angela Merkel being, arguably, the most powerful person in Europe is testament to the fact that we don't have to take our clothes off to get people to do what we want them to do.

Oh, and she can't stand Donald Trump, and the feeling is mutual. That must count for something.  That alone is reason, I believe, why someone in Germany can, and should, come up with a more enlightened bicycle safety campaign than this one--or any I've seen in the US!