The Tour de France Femmes

The Tour de France Femmes started the other day. Some news reports claimed the race was the first of its kind.  Others said the "only" previous women's Tour de France was the one held from 1984 through 1989.  While it is the best-known version of the women's tour, it's hardly the only one:  In 1955, French journalist and race director staged the original Tour de France Feminin.  In spite of his efforts, the five-day race, which 41 female cyclists finished, would be a one-off event:  Other members of the press treated it as a joke and some photographers stalked the women to their dormitories.  And, in spite of the fact that the race was organized and staged by a journalist, there was little press coverage and, thus, financial support. 

For a time, it seemed that the 1980s event--and the excitement surrounding the 1984 and 1988 Olympic races--would show that women's cycling had become a sport with its own identity and audience, somewhat like women's tennis.  During that time, however, men's cycling, like other sports, shifted from local network coverage sponsored by mom-and-pop businesses to the more lucrative cable and satellite networks with corporate mega-sponsors like Nike and Coca-Cola.  Decision-makers at those companies and networks--and Tour organizers--seemed to think that women's racing wasn't worth those resources.  

After the Tour severed its connection to the Tour Feminin, the latter continued, under different names, into the 1990s.  But without that Tour imprimatur, the media and corporate sponsors hardly noticed it at all. Thus, coverage was practically non-existent and almost no one who wasn't a dedicated fan knew that the races were running.

But all of those versions of the Tour Feminin had yet another fatal flaw:  They were "curtain-raisers" (or, as some would say, "appetizers") for the men's ride.  During the 1980s editions, the women rode the same routes, mostly, as the men, but finished before the men started.  So, while the women's race originally benefited from its Tour association, it didn't develop its own identity as, say, the Women's football World Cup or women's tennis has.  

This year's Tour Feminin began after the men's race ended.  Could it be the arrangement that allows the women's race to, not only survive, but to become a major sporting event in its own right?

For Once, The Women Won't Be Thrown Under The Bus

Say what you will about Serena Williams' outburst, her style or anything else:  Women's tennis needs her more than she needs it.  I mean, when she retires--which I predict will happen some time after she breaks the record for Grand Slam singles titles--who will command the same sort of respect and attention she has?

(Now, I don't want her to retire any time soon. But I really want to see her break the record, especially because Margaret Court holds it.)

While the fact that she could break the record within a year speaks volumes of what a great player she's been, it also can't be denied that the state of the tour isn't what it was, say, thirty years ago.

Back then, Martina Navratilova dominated the sport in a way that, possibly, no other athlete dominated his or her sport.  Even though people expected her to win whenever she played, she faced some formidable competition from the likes of Steffi Graf and Chris Evert.  This is not to say that Serena's opponents are pushovers; I just don't think they quite match up to what Martina faced.

If you were to argue that the women's game was better than the men's, few would have disagreed.  That is the reason why most tennis sports and sports historians agree that Martina was the greatest female player of all time, and more than a few she was the greatest tennis player, male or female, who ever graced a court.

Once Williams retires, women's tennis will revert to the state of affairs that existed before Billie Jean King came along.  And broadcasters, sponsors and the general public won't be nearly as interested as they have been, let alone as interested as they were when Navratilova ruled.

Women's cycling, unfortunately, has had a parallel history.  I can recall a "golden age" for American women, which started roughly with Mary Jane ("Miji") Reoch's prime in the early 1970s and lasted for about two decades, at least until Rebecca Twigg's 1995 victory in the World Championships.

During that time, American male cyclists were on the rise, too:  Greg Lemond, after all, won the Tour de France three times in the late 1980s.  But, although he competed against some strong American male racers, the American women were, on the whole, more dominant and garnered at least as much attention.

Also, toward the end of that period, European women were ascendant.  In fact, a women's version of the Tour de France commenced in 1984 as a curtain-raising event for the men's race.  It ran in various forms, and under various names (the men's Tour organizers sued to keep the women from using "Tour" in the name of their race) for a quarter-century.  

It's telling that when American Marianne Martin won the first edition of that race, she and runners-up Heleen Hage and Deborah Shumway stood on the podium with male winners Laurent Fignon, Bernard Hinault and Greg Lemond.  While Fignon won the equivalent of $225,000, Martin was given $1000 and a trophy.

The women's race always had to scramble for sponsorship, even in the best of times.  So, when economic times got tough and sponsors had to cut back on spending, guess what they cut?  As best as I can tell, the men's Tour, as well as the Giro and Vuelta, are still going, even though interest in bike racing overall has declined.

The loss of the women's Tour-equivalent mirrors a situation found all over bike racing, and in sports generally:  When money supplies tighten, women's events are usually sacrificed.  While I don't think the women's tennis tour will disappear, I think we'll see a lot less of it once Serena retires--unless, of course, someone else comes along who's as dominating and compelling as she is.

Fortunately, though, one event is bucking the trend, if in a relatively small way.  The Colorado Classic has featured men's and women's races since it debuted two years ago.  Next year, however, one of them will be eliminated.

It won't be the women's race.

Why?  According to Ken Gart of the RPM Events Group, which organizes the event, the change will allow organizers to set up "one great race instead of two average ones."  Or, as Colorado Governor-Elect Jared Polis said, it could allow the event to turn into "the premier women's race in the Western Hemisphere."

The theory is that by putting all of the resources into one race, longer and more challenging courses could be set up.  Also, as Gart explained, "We love men's cycling...but our ability to impact men's cycling was very minimal."  

One could say he means that the best way to promote women's cycling is to not force it to compete with men's racing.  That might be true, but I think what's more important is that the women's race won't be an adjunct to, or "opening act" for, the men's race, as it was in the women's tour.  

That may well be what women's sports in general needs:  a way to make it interesting and worthwhile in its own right--as women's tennis was in the era of Martina, and women's cycling was in the days of Twigg--and not merely something designed to sink or swim in the trail of men's competition.