The Tour de France Femmes

The Tour de France Femmes started the other day. Some news reports claimed the race was the first of its kind.  Others said the "only" previous women's Tour de France was the one held from 1984 through 1989.  While it is the best-known version of the women's tour, it's hardly the only one:  In 1955, French journalist and race director staged the original Tour de France Feminin.  In spite of his efforts, the five-day race, which 41 female cyclists finished, would be a one-off event:  Other members of the press treated it as a joke and some photographers stalked the women to their dormitories.  And, in spite of the fact that the race was organized and staged by a journalist, there was little press coverage and, thus, financial support. 

For a time, it seemed that the 1980s event--and the excitement surrounding the 1984 and 1988 Olympic races--would show that women's cycling had become a sport with its own identity and audience, somewhat like women's tennis.  During that time, however, men's cycling, like other sports, shifted from local network coverage sponsored by mom-and-pop businesses to the more lucrative cable and satellite networks with corporate mega-sponsors like Nike and Coca-Cola.  Decision-makers at those companies and networks--and Tour organizers--seemed to think that women's racing wasn't worth those resources.  

After the Tour severed its connection to the Tour Feminin, the latter continued, under different names, into the 1990s.  But without that Tour imprimatur, the media and corporate sponsors hardly noticed it at all. Thus, coverage was practically non-existent and almost no one who wasn't a dedicated fan knew that the races were running.

But all of those versions of the Tour Feminin had yet another fatal flaw:  They were "curtain-raisers" (or, as some would say, "appetizers") for the men's ride.  During the 1980s editions, the women rode the same routes, mostly, as the men, but finished before the men started.  So, while the women's race originally benefited from its Tour association, it didn't develop its own identity as, say, the Women's football World Cup or women's tennis has.  

This year's Tour Feminin began after the men's race ended.  Could it be the arrangement that allows the women's race to, not only survive, but to become a major sporting event in its own right?