Mid-Life Cycling

Mid-Life Cycling

25 January 2011

Soo '70's

Seeing it snow again made me think of The Ice Storm.  I liked it, but I also remember thinking how the clothes, hairstyles and the things people did (Wife-swapping.  Key parties.  EST.) were sooo '70's.  I know: That decade included my puberty, adolescence and undergraduate years.


Now this is sooo '70's:




Not only is it from the '70's; it's English.  No one in the USA today would get away with making an ad like that.


And nobody would get away with making a bike like the Lambert.  Or, I should say, nobody would stay in business for even as long as Lambert did (just over a decade).  


Not only did they try to mass-produce high-performance bikes in England, they tried to keep their prices reasonable, perhaps a bit low--even for that time.  During the company's first few years, they made most of the components, as well as the brazed lugless cro-mo frame, in-house.  The components were the bike's undoing:  Most of them didn't hold up very well.  Worst of all was the so-called "Death Fork," which was one of the first production forks to be made of aluminum.  That piece was indicative of much else on the bike:  It was a possibly-good idea that wasn't executed very well, mainly because no one knew how it needed to be executed.


They offered a 21-pound road bike, which was about as light as you could get at that time, for $149.  They offered that same bike, plated with 24-karat gold for $279.


A price like that for gold?  Now that's soo '70's.

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