You may have noticed that I have not been posting as frequently as I had been. There is no illness, lover or other such demand on my time and energy. Rather, I have been in the process of creating, and helping to create, new content on another venue.
A while back, a bicycle maker e- mailed me with an offer that, well, I could have refused I certainly couldn’t have imagined. One of its executives chanced upon this blog (hmm…I didn’t know executives had so much free time!) and was “impressed” by not only the number of views and followers, but that they are spread across all continents (Antarctica? I didn’t know penguins could ride bikes!). Said executive explained, “We are trying to expand our reach” and “show people they don’t have to be Tadej Pogačar to ride one of our bikes.”
While I agreed with him, I couldn’t help but to ask why he chose me, and this blog, to be an “influencer.” He didn’t use that word, but that’s what I think he was asking me to do. Was it the beautiful graphics and photography? My deathless prose? The wit and erudition behind my “Sunday funnies?”
Actually, the reason is far more mundane. “Your name is a lot easier to spell and pronounce—and it’s Italian.”
That last bit of information made his offer make more sense, if not make sense. After all, the bike manufacturer in question is Pinarello.
I am not sure of what to make of this offer. Perhaps one or some of you, dear readers, can help me to understand it. The details are here.
