If you’ve written for a newspaper, magazine or any other publication—whether in print or online—you have had this experience: You covered an event or researched a topic. You verified your sources and took care to be fair and balanced. Oh, and you took care not to do violence to the Englsh language (or whatsoever language you write).
Then someone tacks on a headline that is silly, confusing or clumsy—or has little or no discernible relation to your article.
At nearly all publications, articles and their headlines are written by different people—who may never meet each other. I suspect that as often as not, the headline writers are working with a one- or two-sentence summary of your 750-word article.
I thought about the frustration I felt upon seeing incongruous, incompetent or simply inane headlines on the world-changing (mmm hmm) exposés I penned when I saw this:
Drug dealer avoids jail despite fleeing on bicycle from pursuing police.
So what was the wayward wordsmith trying to say? To me, “flee” implies a successful escape: For example, my ex’s family fled the Castro regime. I would therefore think that if Bradley Axford managed to flee police in Warrington (Northwich, UK), he wouldn’t have been concerned with jail time. Or, conversely, he would be in jail if he hadn’t fled.
Or would his situation have been different had he fled, or tried to flee, by any means other than the black bicycle he rode through a red light. (I have to admit I liked seeing that detail in the article, even if it was meant to sway readers’ opinions against him.)
Oh well. I guess I shouldn’t be too hard on whoever crafted that headline. After all, that person probably was underinformed or underpaid, or both.