Will It Make Helmet Wearing More Palatable?

In Colson Whitehead's The Nickel Boys, one of the title characters, Turner, is taken in by Mavis and Ishmael, an aunt and uncle after his father abandons the family and his mother's alcoholism renders her incapable of caring for him.  One day, he got between the Mavis and Ishmael when they fought.  Ishmael then took him to an ice cream parlour and told the attendant, "Bring this young man the biggest sundae you got."  To Turner, "every bite felt like a sock in the mouth." Later experiences--including time in "The Nickel Academy," a segregated juvenile "reform school" in Florida--reinforced his belief that "adults are always trying to buy off children to make them forget their bad actions" and leads him to a lifelong hatred of ice cream.

So it will be interesting to see what comes of what a fire department in upstate New York is doing.

Let's face it:  Most people don't like wearing helmets.  I, like other cyclists, wear one because I know the benefits firsthand:  When I crashed two years ago, the doctor told me that it would have been much worse if I hadn't been wearing mine.  In another incident years earlier, I flipped over and landed in a way that broke the helmet in half but left me just barely scratched.

And when a kid wears a helmet, it's almost always because a parent or some other adult made them wear it. 

In Brownville, the firefighters have teamed up with Lickety Split, a local ice cream shop, to promote safety.   As LS owner Eric Symonds explained, when a kids is"caught" by a firefighter or Symonds wearing a helmet, they'll get a certificate for a free kiddie ice cream.

When I read about it, I couldn't help but to think about Turner. After all, the ice cream--which most kids who aren't Turner love--is being offered as a reward for something they wouldn't normally do on their own.  Also, I wondered how they might feel about the promotion, knowing what prompted it:  the death of  a local boy whose bike hit truck towing a trailer.  

That said, I applaud Symond's and the fire department's effort, which will begin today and give out 100 certificates.

COVID Whiplash And Saris

Depending on whom you believe, the COVID pandemic bike boom is a.) still in full swing, b.) at a plateau or c.) on its way down.

On a purely anecdotal basis, I'd choose b.  I think I'm seeing about the same number of cyclists as I saw a year ago, which is more than what I saw in pre-pandemic times.  But there's even more car traffic, with bigger cars.  My guess is that people didn't ride as an alternative to driving.  Rather, they pedaled to work because bus or train service was reduced or curtailed, or they just didn't want to ride buses or trains as the virus overwhelmed the city.  Or they rode recreationally--and some will continue to do so--because it was a way to get outside and engage in a fun and healthy activity that still allowed them to keep the mandated social distance.

On the other hand, there is a part of the bike industry that's been in decline from its pandemic peak: excercise bikes and trainers.  For a time, they were all but impossible to find--and expensive--when gyms were shut down or, in some places, people were locked down.  

Some suppliers suffered the fate of some, mostly smaller, bike shops:  They experienced a surge in business that depleted their inventories.  But, at the same time they ran out of parts and bikes, supply chains were disrupted because of everything from factory shutdowns in China to truck drivers and dock workers who quit their jobs or got too sick to work.

Then there is the case of Saris.  You probably know about them for their indoor trainers and bike racks.  But they also make "bicycle infrastructure products" like parking racks and lane barriers.  The latter part of their business would seem to be holding steady as more cities and towns build lanes and parking systems.  On the other hand, sales of indoor trainers have fallen off a cliff as gyms have reopened and people who were under "hard" lockdowns could ride outdoors again.  

One of Saris' problems, though, is the opposite of the bike shops I mentioned: They had plenty of inventory.  In fact, they had just as many trainers to sell this year as they had last year and the year before.  

They have experienced what company founder Chris Fortune (great name for someone in business) calls "COVID whiplash."  It's affected other companies like Peloton, Wahoo and Zwift, who also make trainers.  They, too, suddenly had excess inventory as people returned to their gyms or to outdoor riding.  

As a result, Saris is reorganizing its debts through the circuit court system in Wisconsin, where the company is based.  It’s been reported that Fortune wants to sell the company but hopes to do it in a way that won’t affect his employees’ jobs.

Wheels--And Shoes--For The Parade

Today, the 4th of July, is Independence Day in the USA.

I've been following the hearings of the committee investigating the Capitol riot of 6 January 2021.  While I admire the courage of some who have testified--like Cassidy Hutchinson and the Georgia poll workers--I still wonder how long this country--or to be more accurate, its people--will be free from those who tried to take it from us.  The really scary thing is that they weren't foreign invaders. 

On a lighter note, lots of things will be festooned with flags, or at least decorated with its colors.  They include, of course, bicycles, some of which will roll amidst parades.

When I saw this, 

                      Image from San Francisco Bike Party

I wondered:  Were the shoes decorated to go with the bike, or vice versa?

Oh, and are those shoes compatible with cleats?

P.S. Today is my birthday. I won't tell you my age. Let's just say that I'm younger than this country.