An Advertisement For Old Weeksville?

One thing I love about pedaling through neighborhoods tourists don't visit is the glimpses I get of the city as it was-- and still is, in the memories of people who've been in it for a long time.

Once upon a time--actually, when I was growing up and even during the years just after I moved back to New York--signs painted on the sides of buildings were abundant.  One thing the remaining signs tell us is, of course, that there was once a time--not so long ago--when there was enough space between buildings for such signs to be seen.  They also remind us of a time when most of buildings and businesses in this city--even large ones--were owned and operated by the families that originally founded or funded them.  

I found myself thinking about who might have been behind this mural advertisement:

Cardinal Realty Company was registered with the city on 22 June 1951.  It grew to include, as the sign attests, auto insurance and other services before its dissolution on 19 December 1984.  At least, that's the date on which it's listed as "Inactive-Dissolution."  

I don't know when the sign, on the side of an apartment building on St. John's Place, just off Troy Avenue, was painted.  The telephone number shown is NE(vins) 8-9000.  Telephone exchanges were converted from numbers to letters during the 1960's, but telephone numbers were listed in the old way until the 1980s.

The neighborhood in which I saw that sign also is, in its own way, a remnant of an old Brooklyn.  It's usually identified as part of Crown Heights or Bedford-Stuyvesant, but it's actually part of Weeksville, one of the first communities founded in New York by freed and escaped slaves.  Some farmed the land; others started businesses or trained in trades and professions.  Thus, the neighborhood became one of the first middle-class black communities, a status it held well into the 20th Century.  It's still a mostly-black (a mixture of American and Caribbean) neighborhood. Although it's not as prosperous as it once was, it's retained a kind of worn-but-not-shabby working-class dignity reflected in the peeling paint of that sign--and the bricks, smoldering in the light of the setting sun, surrounding it.

Perhaps Cardinal was founded by a descendant of someone who lived out his or her freedom in old Weeksville.